
This Principal Product Manager role focuses on leading the strategy and execution of Brightside's direct-to-consumer growth funnel within the healthcare sector. The position involves diversifying paid acquisition channels, personalizing user journeys based on audience intent, and orchestrating messaging across on-site and lifecycle touchpoints. Key responsibilities include defining product strategy, running rigorous A/B experiments, and building internal tools to support operations. The role appeals to candidates seeking high autonomy at a Series C stage company, offering the opportunity to shape critical growth bets while partnering with cross-functional teams. The position is fully remote with flexible scheduling and includes comprehensive benefits such as unlimited PTO and health coverage.











