Principal Product Manager, Growth
Not Disclosed•Full-TimeOn-site
location_onPlanifyr
About the Role
We are seeking a Principal Product Manager, Growth to set the strategy and own the execution of Brightside's direct-to-consumer growth funnel. Our most critical growth bet for the next 12 months is diversifying our DTC acquisition mix across paid channels. Currently, our acquisition is concentrated in a few paid channels; to grow durably, we need to scale paid social and other channels. This requires a principal PM who can think rigorously about how funnels should differ when intent, audience, and unit economics vary.
This is a strategy-setting role. You will define how the funnel and lifecycle evolve as the channel mix matures, decide where we invest and what we deprioritize, and bring leadership the highest-leverage growth product bets—not just execute against a roadmap someone else built. You will report to the SVP of Product and partner most closely with our performance marketing and lifecycle marketing leaders, alongside design, engineering, operations, and data analytics. As the function scales, there is potential to grow into managing one PM within 6–12 months, splitting ownership of the funnel.
Our Culture & Commitment
Brightside Health is committed to equal employment opportunities for all team members. Every decision we make regarding employment is solely based on merit, competence, and performance. We are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. We realize the full promise of diversity and want you to bring your whole self to work every single day.
Research shows that minority groups typically apply only if they meet 100% of the criteria listed. At Brightside, we are dedicated to fair play and encourage women, people of color, and LGBTQ+ job seekers to apply for positions even if they don't check every box for the role.
Work location
Work model: On-site
Planifyr
Key Responsibilities
- check_circleDefine and execute strategy for scaling paid social and other paid acquisition channels
- check_circleDesign differentiated funnel flows and landing experiences based on channel and prospect intent
- check_circlePartner with lifecycle marketing to design and test email and SMS touchpoints for conversion
- check_circleDesign and scope A/B tests, interpret results, and decide which experiments to ship
- check_circleCoordinate cross-functional priorities with marketing, engineering, design, and analytics teams
- check_circleConduct user research to validate hypotheses regarding prospect intent and friction by channel
- check_circleBuild internal tools, admin UIs, and workflows to support operations and member activation
- check_circleLead quarterly strategic planning to assess channel performance and define investment priorities
- check_circleDevelop tactics to optimize targeting and improve CAC:LTV ratios on primary paid channels
- check_circleOwn end-to-end execution of funnel features including PRD writing, scope definition, and shipping
Requirements
- verified10+ years of product management experience
- verified5+ years owning growth, acquisition, or funnel optimization
- verifiedExperience in consumer subscription, marketplace, or healthcare company
- verifiedTrack record of setting product strategy at function or org level
- verifiedDeep performance marketing literacy
- verifiedExperience with paid search and paid social
- verifiedExperience with segmentation and CAC:LTV reasoning
- verifiedExperience designing and shipping A/B tests at scale
- verifiedExperience building customer-facing and internal-tooling features
- verifiedComfort operating in a regulated industry (healthcare, fintech, or similar)
- verifiedExperience with Series C-stage companies
Nice to Have
Direct experience scaling paid social as a primary acquisition channel. Prior work on healthcare consumer products, especially in mental health, primary care, or chronic-condition management. Experience growing into a people-management role. 8+ years of product management experience, ideally in the healthcare field. Past experience managing a variety of channels such as search engine marketing (SEM) and search engine optimization (SEO).
Benefits & Perks
check_circleFully paid comprehensive health care (medical, dental, vision)check_circlePet Insurancecheck_circleLife Insurance & Short / Long Term Disabilitycheck_circle401k PlanUnlimited PTO and sick leave
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Frequently asked questions about Principal Product Manager, Growth at Brightside Health
What does a Principal Product Manager, Growth at Brightside Health do?expand_more
In this Principal Product Manager, Growth at Brightside Health role, you will define and execute strategy for scaling paid social and other paid acquisition channels; design differentiated funnel flows and landing experiences based on channel and prospect intent; partner with lifecycle marketing to design and test email and sms touchpoints for conversion; and design and scope a/b tests, interpret results, and decide which experiments to ship.
What are the requirements for this Principal Product Manager, Growth role?expand_more
To qualify for the Principal Product Manager, Growth at Brightside Health position, applicants should have: 10+ years of product management experience; 5+ years owning growth, acquisition, or funnel optimization; Experience in consumer subscription, marketplace, or healthcare company; Track record of setting product strategy at function or org level; Deep performance marketing literacy; and Experience with paid search and paid social.
Where is the Principal Product Manager, Growth role at Brightside Health located?expand_more
Principal Product Manager, Growth at Brightside Health is based in Planifyr. This is a on-site role.
Is this Principal Product Manager, Growth job remote, hybrid, or on-site?expand_more
Brightside Health has listed this Principal Product Manager, Growth role as on-site.
How much experience is required for this Principal Product Manager, Growth role?expand_more
Principal Product Manager, Growth at Brightside Health typically requires 10+ years of relevant experience at the lead level.
What skills do you need for the Principal Product Manager, Growth role at Brightside Health?expand_more
Key skills for Principal Product Manager, Growth at Brightside Health include Product Management; Growth; Funnel Optimization; Paid Social; Paid Search; Email; SMS; and A/b Tests.
What category does the Principal Product Manager, Growth role belong to?expand_more
Principal Product Manager, Growth at Brightside Health is part of the pr, advertising & marketing job category on Recrutus.