Social & Content Marketing Strategist (Onsite & Offsite)
Not Disclosed•Full-TimeHybrid
location_on4315, West Crystal Lake Road, Westside Crest Apartments, McHenry, McHenry County, Illinois, 60050, United States
About Follett Content Solutions
Follett Content Solutions has been a trusted partner for educators since 1873, supporting those who touch more than 45 million students worldwide. Our mission is to build a diverse collection of print and digital resources that support every student. We are dedicated to inspiring literacy in young people and transforming growth through content that resonates with the education community.
About the Role
As a Social & Content Marketing Strategist, you will be the strategic voice behind Follett Content's reputation in the education sector. This role exists to drive revenue-generating growth by identifying, developing, and amplifying our established brand story. You will partner closely with the Director of Brand & Content to define how our narrative is interpreted by customers, working across Marketing, Sales, and Product teams to build brand advocates and thought leaders.
In this position, you will manage the intersection of content strategy, webinar execution, and social media marketing. Your day-to-day involves crafting comprehensive plans to increase brand awareness, engaging targeted audiences, and converting prospects into qualified leads. You will own the webinar program from topic strategy to performance reporting and manage the repurposing of long-form assets into multi-channel campaigns. This role also includes leadership responsibilities, likely managing one direct report, and requires a genuine passion for the PreK–12 industry.
Hiring Process & Application
We are seeking a dynamic marketer to join our team in McHenry, IL. This is a full-time exempt position offering a hybrid work schedule (3 days in-office, 2 remote) with consideration for remote candidates. The ideal candidate will bring 7-10 years of experience in B2B content and social marketing, along with a proven track record in the education sector.
To apply, please submit your application through our standard channels. For any candidates requiring reasonable accommodations during the application process due to a disability, please contact us directly:
- Email: fcshr@follettcontent.com
- Phone: 800.773.7010 x45130
When contacting us, please provide your contact information, the job title, and the nature of the accessibility issue you require.
Our Commitment to Diversity
Follett Content Solutions is an Equal Opportunity Employer. We are committed to providing a workplace where all qualified applicants receive consideration for employment without regard to race, color, religion, national origin, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law. We strive to build a diverse team that reflects the communities we serve.
Work location
Work model: Hybrid
4315, West Crystal Lake Road, Westside Crest Apartments, McHenry, McHenry County, Illinois, 60050, United States
McHenry, Illinois
Key Responsibilities
- check_circleDevelop and implement comprehensive content marketing strategies and editorial calendars aligned with business goals
- check_circleOwn and execute the webinar program from topic strategy through performance reporting
- check_circleRepurpose long-form content and webinars into multi-channel assets to extend campaign reach
- check_circleCraft and execute social media plans to increase brand awareness and engagement across platforms
- check_circleDevelop and execute paid social media strategies to drive lead generation and pipeline growth
- check_circleBuild and maintain audience segmentation strategies including retargeting and ABM campaigns
- check_circleCoordinate influencer campaigns including content creation, approvals, and performance tracking
- check_circleCreate and optimize short-form multimedia content including social reels and video edits
- check_circleAnalyze content and campaign performance metrics to provide actionable insights and optimization recommendations
- check_circleWrite, edit, and produce diverse content including blog posts, articles, reels, and shorts
- check_circleManage community interactions, respond to comments, and monitor for potential brand reputation issues
- check_circleResearch, identify, and manage relationships with influencers to foster long-term partnerships
Requirements
- verified7-10 years of experience
- verifiedBachelor's degree or equivalent
- verifiedExtensive experience in B2B content marketing, social media marketing, and influencer marketing
- verifiedExperience with TikTok, Facebook, Instagram, Threads, X, Blue Sky, LinkedIn, Pinterest, and YouTube
- verifiedStrong analytical skills with SEO best practices, UTM parameters, and Google Analytics
- verifiedProficiency in Wistia, HubSpot, and Sprout Social or similar software
Nice to Have
Experience in the education sector. Public relations experience.
Benefits & Perks
check_circleHybrid work schedule with 3 days in office and 2 remote dayscheck_circleBonus eligibility
Similar Job Opportunities
Skills, education and keywords
Skills: B2B Content Marketing, Social Media Marketing, Influencer Marketing, Seo, Utm Parameters, Social Media Analytics, Copywriting, Design, Social Media Management, Digital Analytics Platforms.
Education: Bachelor's degree or equivalent.
Frequently asked questions about Social & Content Marketing Strategist (Onsite & Offsite) at Follett Content Solutions
What does a Social & Content Marketing Strategist (Onsite & Offsite) at Follett Content Solutions do?expand_more
In this Social & Content Marketing Strategist (Onsite & Offsite) at Follett Content Solutions role, you will develop and implement comprehensive content marketing strategies and editorial calendars aligned with business goals; own and execute the webinar program from topic strategy through performance reporting; repurpose long-form content and webinars into multi-channel assets to extend campaign reach; and craft and execute social media plans to increase brand awareness and engagement across platforms.
What are the requirements for this Social & Content Marketing Strategist (Onsite & Offsite) role?expand_more
Follett Content Solutions is looking for candidates who meet the following requirements: 7-10 years of experience; Bachelor's degree or equivalent; Extensive experience in B2B content marketing, social media marketing, and influencer marketing; Experience with TikTok, Facebook, Instagram, Threads, X, Blue Sky, LinkedIn, Pinterest, and YouTube; Strong analytical skills with SEO best practices, UTM parameters, and Google Analytics; and Proficiency in Wistia, HubSpot, and Sprout Social or similar software.
Where is the Social & Content Marketing Strategist (Onsite & Offsite) role at Follett Content Solutions located?expand_more
Social & Content Marketing Strategist (Onsite & Offsite) at Follett Content Solutions is based in 4315, West Crystal Lake Road, Westside Crest Apartments, McHenry, McHenry County, Illinois, 60050, United States. This is a hybrid role.
Is this Social & Content Marketing Strategist (Onsite & Offsite) job remote, hybrid, or on-site?expand_more
Follett Content Solutions has listed this Social & Content Marketing Strategist (Onsite & Offsite) role as hybrid.
How much experience is required for this Social & Content Marketing Strategist (Onsite & Offsite) role?expand_more
Social & Content Marketing Strategist (Onsite & Offsite) at Follett Content Solutions typically requires 7–10 years of relevant experience at the senior level.
What skills do you need for the Social & Content Marketing Strategist (Onsite & Offsite) role at Follett Content Solutions?expand_more
Key skills for Social & Content Marketing Strategist (Onsite & Offsite) at Follett Content Solutions include B2B Content Marketing; Social Media Marketing; Influencer Marketing; Seo; Utm Parameters; Social Media Analytics; Copywriting; and Design.
What education is required for Social & Content Marketing Strategist (Onsite & Offsite) at Follett Content Solutions?expand_more
Educational requirements for this role: Bachelor's degree or equivalent.
What category does the Social & Content Marketing Strategist (Onsite & Offsite) role belong to?expand_more
Social & Content Marketing Strategist (Onsite & Offsite) at Follett Content Solutions is part of the pr, advertising & marketing job category on Recrutus.