Social Media Director
Not Disclosed•Full-TimeHybrid
location_on143, Bolton Street, Dorchester Heights, South Boston, Boston, Suffolk County, Massachusetts, 02127, United States
About FM
Established nearly two centuries ago, FM is a leading mutual insurance company whose capital, scientific research capability, and engineering expertise are solely dedicated to property risk management and the resilience of its policyholder-owners. These owners, who share the belief that the majority of property loss is preventable, represent many of the world's largest organizations, including one of every four Fortune 500 companies. They work with FM to better understand the hazards that can impact their business continuity to make cost-effective risk management decisions, combining property loss prevention with insurance protection.
About the Role
This role serves as the strategic architect and executor of FM's global social media presence. You will shape how FM shows up in the market as a B2B leader, elevating executive and subject-matter thought leadership while supporting commercial priorities like demand generation. The position requires a unique blend of long-term vision and hands-on execution, ensuring consistent, high-impact storytelling across regions and business units.
In this capacity, you will drive the evolution of FM's social strategy, building operating rhythms and governance frameworks that align with business objectives. A key differentiator for this role is the application of AI fluency; you will leverage AI-enabled tools to accelerate insight generation, content development, and optimization while maintaining rigorous human judgment, brand standards, and responsible governance. You will act as a strategic partner to senior leadership, providing counsel on social presence and reputation management during high-visibility moments.
Hiring Process
Candidates selected for this role will be invited to interview at one of our locations in Boston, MA; NYC, NY; Norwood, MA; or Johnston, RI. This is a full-time office-based position with flexibility for two remote working days each week, based on business needs. Please note that domestic and international travel is required approximately 10% throughout the year.
Equal Opportunity
FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce. We consider qualified applicants regardless of background.
Work location
Work model: Hybrid
143, Bolton Street, Dorchester Heights, South Boston, Boston, Suffolk County, Massachusetts, 02127, United States
Boston, Massachusetts
Similar Job Opportunities
Skills, education and keywords
Skills: Ai Tools, Linkedin.
Education: Bachelors Degree required.
Frequently asked questions about Social Media Director at FM
What does a Social Media Director at FM do?expand_more
Day-to-day, the Social Media Director at FM will own and evolve fm's global social media strategy aligned to b2b business objectives; lead global platform expansion and governance for region-specific presences; own the global social content operating model including editorial planning and publishing; and establish enterprise governance frameworks for brand voice, approvals, and crisis protocols.
What are the requirements for this Social Media Director role?expand_more
FM is looking for candidates who meet the following requirements: Bachelors Degree; 10+ years relevant work experience; Experience leading social media strategy and execution for a major brand; B2B social media expertise; Experience building and governing enterprise social presence; and Experience with organic and paid social media.
Where is the Social Media Director role at FM located?expand_more
Social Media Director at FM is based in 143, Bolton Street, Dorchester Heights, South Boston, Boston, Suffolk County, Massachusetts, 02127, United States. This is a hybrid role.