Director, Digital Marketing
Not Disclosed•Full-TimeOn-site
location_onTravis County Constable Precinct Five, 700, Lavaca Street, Austin, Travis County, Texas, 78701, United States
Our Mission
6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams, and people reach their full potential.
Our People
People are the heart and soul of 6sense. We serve with passion and purpose, living by our Being 6sense values: Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. We are a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.
About the Role
The Director of Digital Marketing owns the company's most important always-on marketing asset: the website. This role extends far beyond web management alone; it is responsible for turning every digital surface—including the website, paid media channels, third-party review platforms, and search presence—into a measurable, pipeline-generating engine that fuels the company's growth.
This is a commercially-minded leadership role for someone who sees a website as a revenue instrument. You will bring deep technical fluency across SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), CRO, and paid media, paired with the strategic judgment to prioritize what truly moves pipeline. You will lead a cross-functional digital team spanning paid media, web development, CRO, and regional marketing coordination, while managing agency relationships and collaborating across product marketing, content, campaigns, and demand generation.
This is a high-impact, high-visibility position at the center of how the company shows up digitally and how effectively that presence converts into revenue.
Hiring Process
We are committed to a fair and transparent process. All official communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, please reach out to jobs@6sense.com.
Equal Opportunity
6sense is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.
Culture & Well-being
We have a growth mindset culture represented in all that we do, from onboarding through to numerous learning and development initiatives. Employee well-being is top of mind for us; we host quarterly wellness education sessions to encourage self-care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.
Work location
Work model: On-site
Travis County Constable Precinct Five, 700, Lavaca Street, Austin, Travis County, Texas, 78701, United States
Austin, Texas
Key Responsibilities
- check_circleOwn the company website end-to-end as a critical marketing surface accountable for traffic, engagement, and pipeline outcomes
- check_circleManage external web development agency relationships and oversee major website migrations and feature releases
- check_circleOversee the global paid media program to ensure campaigns align with pipeline targets and regional demand generation priorities
- check_circleDrive a disciplined culture of conversion rate optimization and experimentation across landing pages and user flows
- check_circlePartner with content, product marketing, and regional teams to execute campaigns and translate strategy into digital execution
- check_circleLead technical SEO, GEO, and AEO strategy to ensure discoverability across traditional and AI-driven search engines
- check_circleLead and develop a cross-functional digital team including paid media and CRO leads while managing agency relationships
Requirements
- verified8+ years of progressive digital marketing experience in B2B SaaS or technology companies
- verified3+ years of people leadership experience at the Director level
- verifiedStrong working proficiency in Webflow
- verifiedDeep expertise in SEO, GEO, and AEO
- verifiedExperience managing global paid media programs
- verifiedExperience managing third-party agency relationships
- verifiedFamiliarity with CRO methodologies and A/B testing platforms
Benefits & Perks
check_circleGenerous health insurance coveragecheck_circleLife and disability insurancecheck_circle401K employer matching programcheck_circlePaid holidays and paid time off (PTO)check_circlePaid parental leavecheck_circleQuarterly self-care days offcheck_circleStock optionscheck_circleAccess to LinkedIn Learning platformcheck_circleQuarterly wellness education sessions
