Brand Manager
Not Disclosed•Full-TimeOn-site
location_on3785, Highland Drive, Carlsbad, San Diego County, California, 92008, United States
About the Role
Combine your passion for entertainment and pop culture with a fast-paced career in the collectibles industry. As a Brand Manager at Upper Deck, you will serve as the centerpiece for building collectibles of some of the most recognizable properties in entertainment. This role is ideal for a detail-oriented, self-motivated individual who thrives in the trading card sector.
You will be responsible for developing, integrating, and executing business and brand strategies while managing specific trading card products. Working closely with sales, marketing, product development, and operations teams, you will deliver innovative and authentic products to the end consumer. The position encompasses the full lifecycle of product development, from creating business plans and analyzing product line profitability to evaluating marketplace trends and identifying new opportunities in the collectibles space.
As a natural leader, you will act as a liaison between departments, ensuring business product goals are carried out through production and successfully launched. You will manage personnel, interact with consumers, retailers, and distributors to understand market drivers, and keep company partners updated on developments. Your leadership will guide marketing, advertising, and promotion campaigns, ensuring social media content, release calendars, and press releases align with departmental brand initiatives.
Interaction
This position requires close collaboration with the Senior Brand Manager, Product Development Team, Project Managers, Operations, Finance, Sales, Legal, Design, and Senior Management. You will also maintain key relationships with external licensors and related company staff members to cultivate business dealings and identify new opportunities for growth.
Work location
Work model: On-site
3785, Highland Drive, Carlsbad, San Diego County, California, 92008, United States
Carlsbad, California
Key Responsibilities
- check_circleCreate business plans and manage P&L to maximize brand profitability
- check_circleManage product calendars, talent signings, and launch strategies for trading cards
- check_circleDevelop and execute business and brand strategies for trading card products
- check_circleLead cross-functional teams to ensure product development aligns with brand strategy
- check_circleConduct market research to define product direction and distribution channels
- check_circleManage product portfolio timing, implementation, and licensor relationships
- check_circleProvide creative direction for marketing, advertising, and promotional campaigns
Requirements
- verifiedBachelor's Degree in Business, Marketing, Brand Management, Product Development, or related field
- verified5+ years experience in product marketing or Brand Management
- verifiedBrand management or product management experience
- verifiedKnowledge of budgeting, P&Ls, and product profitability analysis
- verifiedProficiency in MS Office
- verifiedAbility to travel domestically and internationally
Nice to Have
Retail and Hobby Sales knowledge. Interest and knowledge in entertainment and pop culture properties. Interest and knowledge in comics, especially Marvel. Proficiency in MS Office.
Similar Job Opportunities
Skills, education and keywords
Skills: Brand Management, Product Management, Budgeting, P&L, Product Profitability Analysis, MS Office.
Education: Bachelor's Degree with emphasis in Business required.
Frequently asked questions about Brand Manager at The Upper Deck Company
What does a Brand Manager at The Upper Deck Company do?expand_more
Day-to-day, the Brand Manager at The Upper Deck Company will create business plans and manage p&l to maximize brand profitability; manage product calendars, talent signings, and launch strategies for trading cards; develop and execute business and brand strategies for trading card products; and lead cross-functional teams to ensure product development aligns with brand strategy.
What are the requirements for this Brand Manager role?expand_more
The Upper Deck Company is looking for candidates who meet the following requirements: Bachelor's Degree in Business, Marketing, Brand Management, Product Development, or related field; 5+ years experience in product marketing or Brand Management; Brand management or product management experience; Knowledge of budgeting, P&Ls, and product profitability analysis; Proficiency in MS Office; and Ability to travel domestically and internationally.
Where is the Brand Manager role at The Upper Deck Company located?expand_more
Brand Manager at The Upper Deck Company is based in 3785, Highland Drive, Carlsbad, San Diego County, California, 92008, United States. This is a on-site role.
Is this Brand Manager job remote, hybrid, or on-site?expand_more
The Upper Deck Company has listed this Brand Manager role as on-site.
How much experience is required for this Brand Manager role?expand_more
Brand Manager at The Upper Deck Company typically requires 5+ years of relevant experience at the senior level.
What skills do you need for the Brand Manager role at The Upper Deck Company?expand_more
Key skills for Brand Manager at The Upper Deck Company include Brand Management; Product Management; Budgeting; P&L; Product Profitability Analysis; and MS Office.
What education is required for Brand Manager at The Upper Deck Company?expand_more
Educational requirements for this role: Bachelor's Degree with emphasis in Business required.
What category does the Brand Manager role belong to?expand_more
Brand Manager at The Upper Deck Company is part of the it job category on Recrutus.