
The Social & Content Marketing Strategist role at Follett Content Solutions supports the mission of serving educators and students worldwide by driving brand awareness and lead generation. The position focuses on developing comprehensive B2B content strategies, managing organic and paid social media campaigns, and executing influencer marketing initiatives. Key responsibilities include creating multi-channel content assets, leading the webinar program, optimizing content for search engines, and analyzing performance metrics to refine marketing efforts. This full-time position offers a hybrid work arrangement with three days onsite in McHenry, Illinois, and two remote days, with flexibility for remote candidates. The role appeals to strategic thinkers passionate about the education sector, offering opportunities to collaborate across marketing and sales teams, manage a direct report, and contribute to a legacy of inspiring literacy.















