
The Director of SEO and Agentic Search leads the Growth Team at LawnStarter, a leading home services marketplace, to drive organic discovery and AI-powered visibility across its brand portfolio. This strategic role focuses on establishing authority in emerging AI search surfaces like Google AI Overviews and ChatGPT while recovering and growing traffic for key brands. Key responsibilities include defining the vision for technical SEO and content strategy, leveraging first-party data to build entity authority, and managing a lean team to execute at scale without engineering dependencies. The position appeals to forward-thinking leaders who want to build a new playbook for the AI era rather than optimize traditional search. It offers high visibility with direct reporting to the CMO, significant autonomy to shape company-wide priorities, and the opportunity to influence revenue growth through a unique no-code publishing platform.
















