Chief Marketing & Enrollment Strategy Officer
Not Disclosed•Full-TimeOn-site
location_onHopemont Drive, Laurel Knoll East, Mount Laurel Township, Burlington County, New Jersey, 08054, United States
About the Role
The Chief Marketing & Enrollment Strategy Officer (CMESO) serves as the institution's senior leader, responsible for integrating marketing excellence with a comprehensive, data-driven enrollment strategy. This role is pivotal in supporting the college's mission, brand reputation, and long-term sustainability by providing strategic vision and operational oversight for all marketing, communications, recruitment, and enrollment initiatives.
The CMESO ensures that messaging, outreach, and student engagement efforts are coordinated, targeted, and aligned with institutional priorities. As a member of the senior leadership team, this executive contributes to high-level institutional strategy, planning, and decision-making, serving as a key advisor to the President and a spokesperson for the college.
The Team and Mission
This position operates at the intersection of brand reputation and student growth. The CMESO leads a high-performing, multidisciplinary marketing and communications team, fostering a culture of innovation and data-informed decision-making. The role requires deep collaboration with Enrollment Management, Academic Leadership, and the Compliance, Assessment, and Research (CAR) team to drive continuous improvement and ensure that every initiative supports the college's commitment to student success.
Equal Opportunity and Culture
We are committed to providing service in a pleasant, helpful, and effective manner to our students and the broader college community. The institution values diversity and inclusion, seeking leaders who are dedicated to the mission of a community-focused organization.
Residency Requirement
As a public institution of higher education in New Jersey, this role is subject to the New Jersey First Act. Employees are required to reside in the State of New Jersey unless otherwise exempted under the law.
Work location
Work model: On-site
Hopemont Drive, Laurel Knoll East, Mount Laurel Township, Burlington County, New Jersey, 08054, United States
Mount Laurel Township, New Jersey
Key Responsibilities
- check_circleProvide executive leadership and strategic direction for marketing, communications, and enrollment initiatives
- check_circleLead institution-wide enrollment marketing strategy to drive inquiry generation and application growth
- check_circleOversee institutional communications and public relations to strengthen brand reputation
- check_circleDirect digital marketing and web strategy to ensure high-impact enrollment and engagement assets
- check_circleDevelop and manage the marketing budget to maximize return on investment
- check_circleServe as institutional spokesperson and manage relationships with media and external stakeholders
- check_circlePartner with academic leadership to align marketing with enrollment targets and program demand
- check_circleCollaborate with senior leadership to contribute to institutional strategy and planning
Requirements
- verifiedBachelor's degree in marketing, communications, business, public relations, digital media, or closely related field
- verifiedMaster's degree in marketing, business administration, data analytics, public relations, higher education administration, or related discipline (preferred)
- verifiedMinimum of 5 years of progressively responsible leadership experience in strategic marketing, enrollment marketing, brand strategy, or integrated communications
- verifiedExperience in higher education or complex mission-driven organization
- verifiedExperience supervising multidisciplinary teams
- verifiedExperience managing complex budgets
- verifiedExperience implementing enterprise-level marketing technology systems (CRM, analytics platforms, automation tools)
- verifiedMastery of digital platforms: CRM systems, marketing automation, SEO/SEM, social media, web analytics, and content management systems
Nice to Have
Master's degree in marketing, business administration, data analytics, public relations, higher education administration, or related discipline. Experience in higher education or a complex mission-driven organization.
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