
This senior program manager role within REI's Partnerships, Content & Community team leads the strategic marketing for the membership program. The position is responsible for developing integrated annual marketing plans that articulate member value, drive engagement, and optimize retention through data-backed insights. Key duties include translating enterprise strategy into member-facing experiences, managing cross-functional partnerships across paid, owned, and earned channels, and establishing performance metrics to guide continuous optimization. The role appeals to candidates seeking high autonomy and influence in shaping a member-first culture. It offers the opportunity to work on complex, cross-divisional initiatives that support REI's mission of inspiring an outdoor life for everyone, with a focus on innovation and inclusive collaboration.




















