
The Application Specialist role within the Sales department at GWS Tool Group focuses on the solid round and insert cutting tools market across the West Michigan territory. The position involves managing existing accounts and generating new business opportunities by meeting customers daily to review applications, determine product requirements, and educate prospects on company capabilities. Key responsibilities include liaising between the company and distributors regarding pricing and new product launches, preparing sales reports, and utilizing marketing data to maximize sales effectiveness. This position is appealing for candidates with a manufacturing background who value a dynamic environment that requires technical expertise in milling and turning processes. The role offers the opportunity to work directly with customers and distributors while traveling approximately 50% of the time to support regional growth.


















