
The General Manager of Ecommerce role leads the digital strategy and operations for Pendleton, an iconic American heritage brand. This senior position reports directly to the GM of DTC and is responsible for owning the ecommerce P&L, developing the annual business plan, and defining the brand's digital identity. Key duties include overseeing site operations and merchandising, directing cross-functional marketing and customer acquisition efforts, and managing technology stack evolution to drive growth. The role appeals to entrepreneurial leaders who thrive in a lean environment, offering the chance to shape the future of a historic company while building a high-performing team. The position requires balancing strategic vision with hands-on execution to maximize profitability and customer experience.














