General Manager, Ecommerce

Pendleton has been woven in the West since 1863. Built on a legacy of craft, quality, and authenticity, our products are known for their timeless design and enduring stories. The GM of Ecommerce role is a rare opportunity to shape the online strategy for an iconic American brand, leveraging your vision to define the future of the digital experience and capabilities, and sharp business acumen to maximize business results throughout the P&L.

The ideal candidate is a hands-on digital leader who thrives in a lean, entrepreneurial environment and knows how to balance big-picture strategy with in-the-weeds execution. You will report directly to the GM of DTC and serve as the company's senior ecommerce expert.

This role is critical to leading cross-functional ecommerce operations and partnering closely with teams across Merchandising, Planning, Marketing, Creative Services, Operations, Analytics, Technology, and Customer Experience. The GM of Ecommerce will actively oversee the go-to-market calendar, key digital initiatives, and major site activations.

We are looking for a leader who can translate Pendleton's heritage story into compelling online experiences while driving disciplined growth. Success in this position requires a deep understanding of the consumer journey and the ability to foster a test-and-learn culture within a resource-constrained environment.