Senior Director, Ecommerce
Not Disclosed•Full-TimeHybrid
location_on617, East 9th Street, Alphabet City, Manhattan Community Board 3, Manhattan, New York County, New York, 10009, United States
About the Role
The Senior Director, Ecommerce will lead the growth and optimization of Vince's digital flagship, owning the end-to-end ecommerce experience and performance. This role is accountable for driving revenue, conversion, and customer lifetime value through enhanced site merchandising, digital product innovation, and data-driven decision making.
You will partner cross-functionally across Marketing, Creative, Merchandising, Planning, Operations, and IT to deliver a seamless, brand-elevated customer experience. The ideal candidate brings strong commercial acumen, deep technical expertise, and a proven ability to lead and develop high-performing teams in a fast-paced, highly collaborative environment.
In this position, you will define and execute a comprehensive CRO roadmap, lead the development of improved user journeys, and drive personalization strategies to deliver relevant, brand-appropriate customer experiences. You will also establish the foundation for next-generation commerce, including AI-driven discovery and emerging agentic shopping experiences, ensuring product data and site infrastructure are optimized for evolving search and conversational interfaces.
Beyond strategy, you will oversee site merchandising and content strategy, translating product and brand strategies into compelling digital storytelling that blends content and commerce. You will build elevated, editorialized experiences that reinforce Vince's positioning and brand expression while continuously optimizing product presentation and onsite messaging.
As a leader, you will build and lead a high-performing ecommerce team, fostering a culture of ownership, accountability, and continuous improvement. You will champion a test-and-learn mindset with a strong bias for action and data-driven decision making, mentoring team members to create growth paths and elevate the overall bench strength of the team.
Work location
Work model: Hybrid
617, East 9th Street, Alphabet City, Manhattan Community Board 3, Manhattan, New York County, New York, 10009, United States
New York, New York
Key Responsibilities
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Frequently asked questions about Senior Director, Ecommerce at Vince
What does a Senior Director, Ecommerce at Vince do?expand_more
In this Senior Director, Ecommerce at Vince role, you will lead end-to-end digital customer experience to drive conversion and revenue growth; define and execute comprehensive cro roadmap including ux enhancements and a/b testing; optimize user journeys across navigation, product discovery, and checkout; and drive personalization and segmentation strategies to increase customer lifetime value.
What are the requirements for this Senior Director, Ecommerce role?expand_more
To qualify for the Senior Director, Ecommerce at Vince position, applicants should have: 12+ years of ecommerce experience; Proven ownership of ecommerce KPIs and P&L responsibility; Strong experience with Salesforce Commerce Cloud; and Deep familiarity with Adobe Analytics and experimentation frameworks.
Where is the Senior Director, Ecommerce role at Vince located?expand_more
Senior Director, Ecommerce at Vince is based in 617, East 9th Street, Alphabet City, Manhattan Community Board 3, Manhattan, New York County, New York, 10009, United States. This is a hybrid role.
Is this Senior Director, Ecommerce job remote, hybrid, or on-site?expand_more
Vince has listed this Senior Director, Ecommerce role as hybrid.