
The Manager, Marketing Planning and Analytics role supports the Lovet pet health brand within The Aspen Group's Growth organization. This position focuses on evolving marketing from channel-level optimization to system-level decision-making by analyzing performance across paid media, CRM, and site experience. Key responsibilities include evaluating marketing incrementality, building media mix models, forecasting demand based on operational capacity, and translating complex data into actionable growth strategies. The role appeals to candidates passionate about scaling a mission-driven veterinary care brand, offering the opportunity to work in a collaborative, high-impact environment where analytics directly influence national expansion and pet access to care.



















