Senior Director, Brand Marketing & Communications
Not Disclosed•Full-TimeOn-site
location_onOn-site
About GoodLeap
GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, ranging from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, and windows. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology, making the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap's proprietary, AI-powered applications and developer tools to drive transparent customer communication, deeper business intelligence, and streamlined payment and operations. Since 2018, our platform has facilitated more than $30 billion in financing for sustainable solutions.
GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.
About the Role
We are looking for a Senior Director of Brand Marketing & Communications to lead a cross-functional marketing and communications function and connect it directly to business growth. This role requires a leader who operates fluently in two directions: with executives and business leaders, you are the person who connects brand to business by bringing audience insight, storytelling, and digital experience into rooms where the conversation is about revenue, OKRs, and growth. With your team, you are a mentor and a builder, directly managing specialists in social media, PR/communications, and creative, setting clear expectations, nurturing careers, and helping each person see how their day-to-day work connects to the company's broader goals.
The ideal candidate is both a strategic operator and a people-first leader. You can pressure test a content strategy, shape a communications plan, guide a social campaign, coach someone through a tough quarter, and present to executives—all in the same week. You understand that modern marketing spans traditional channels, AI-powered discovery, and evolving audience behaviors, and you know how to help a team adapt with confidence. This role is responsible for bringing together digital marketing, SEO, AEO, AI discovery, social, email, content, lifecycle, web, analytics, integrated campaigns, communications strategy, and executive messaging into a unified strategy that drives measurable outcomes.
Equal Opportunity
GoodLeap is an equal opportunity employer. We are committed to building a diverse and inclusive team and consider qualified applicants regardless of background, identity, or experience. We value a collaborative work culture where extraordinary professionals can thrive and build rewarding careers.
Work location
Work model: On-site
On-site
Key Responsibilities
- check_circleDevelop and lead growth marketing strategy aligned to company goals and revenue priorities
- check_circleServe as bridge between leadership and marketing execution to connect brand to business outcomes
- check_circleRepresent marketing in cross-functional conversations with Product, Sales, and Operations teams
- check_circleDirectly lead, manage, and develop team of social, communications, and creative specialists
- check_circleSet strategic direction for social media, PR, and digital content across all channels
- check_circleOwn strategy for organic visibility across SEO, AI search, and emerging answer engines
- check_circleOwn marketing reporting framework and present performance to executives in decision-oriented way
Requirements
- verified10+ years of experience across growth marketing, digital marketing, communications, integrated marketing, content, SEO, social, email, or related functions
- verified4+ years of people leadership experience directly managing multi-functional teams
Nice to Have
Experience in fintech, home services, SaaS, energy, sustainability, financial services, or regulated industries.
Similar Job Opportunities
Assistant Director of Enrollment Marketing
D.L. Martin • Montgomery Township, Pennsylvania
Not Disclosedarrow_forward
Marketing & Communications Manager
Canopy Farm Management • On-site
Not Disclosedarrow_forward
Chief Marketing & Enrollment Strategy Officer
Henry M. Rowan College of Engineering • Mount Laurel Township, New Jersey
Not Disclosedarrow_forward
Frequently asked questions about Senior Director, Brand Marketing & Communications at GoodLeap
What does a Senior Director, Brand Marketing & Communications at GoodLeap do?expand_more
In this Senior Director, Brand Marketing & Communications at GoodLeap role, you will develop and lead growth marketing strategy aligned to company goals and revenue priorities; serve as bridge between leadership and marketing execution to connect brand to business outcomes; represent marketing in cross-functional conversations with product, sales, and operations teams; and directly lead, manage, and develop team of social, communications, and creative specialists.
What are the requirements for this Senior Director, Brand Marketing & Communications role?expand_more
To qualify for the Senior Director, Brand Marketing & Communications at GoodLeap position, applicants should have: 10+ years of experience across growth marketing, digital marketing, communications, integrated marketing, content, SEO, social, email, or related functions; and 4+ years of people leadership experience directly managing multi-functional teams.
Where is the Senior Director, Brand Marketing & Communications role at GoodLeap located?expand_more
Senior Director, Brand Marketing & Communications at GoodLeap is based in On-site. This is a on-site role.
Is this Senior Director, Brand Marketing & Communications job remote, hybrid, or on-site?expand_more
GoodLeap has listed this Senior Director, Brand Marketing & Communications role as on-site.
How much experience is required for this Senior Director, Brand Marketing & Communications role?expand_more
Senior Director, Brand Marketing & Communications at GoodLeap typically requires 10+ years of relevant experience at the lead level.
What skills do you need for the Senior Director, Brand Marketing & Communications role at GoodLeap?expand_more
Key skills for Senior Director, Brand Marketing & Communications at GoodLeap include Growth Marketing; Digital Marketing; Communications; Integrated Marketing; Content; Seo; Social; and Email.
What category does the Senior Director, Brand Marketing & Communications role belong to?expand_more
Senior Director, Brand Marketing & Communications at GoodLeap is part of the pr, advertising & marketing job category on Recrutus.
About GoodLeap
GoodLeap, a financial services company based in Roseville, California, provides technology-driven financing and software solutions for sustainable home improvements. The company specializes in enabling access to energy-efficient products such as solar panels, batteries, HVAC systems, heat pumps, roofing, and windows. Its platform combines streamlined technology with AI-powered tools to simplify the adoption process for homeowners while offering professionals in the home efficiency and solar sectors advanced applications for operations, communication, and business insights. Since 2018, GoodLeap’s solutions have facilitated over $27 billion in financing for sustainability projects, directly benefiting more than 1 million households. The company also supports its nonprofit initiative, GivePower, which has deployed clean energy and water systems to impact over 1.6 million individuals in regions across Africa, Asia, and South America. As an Equal Housing Opportunity Lender registered with NMLS #30336, GoodLeap adheres to compliance standards outlined at www.nmlsconsumeraccess.org and detailed on its official licenses page.
Browse more roles: All GoodLeap jobs, pr, advertising & marketing jobs on Recrutus.