Marketing & Communications Manager
Not Disclosed•Full-TimeOn-site
location_onOn-site
About Canopy
Canopy is the Midwest's leading agroforestry and perennial land management company. Our mission is to establish the definitive category leadership in agroforestry solutions while executing initiatives that support significant growth objectives across all business units. We are dedicated to transforming internal expertise into externally facing content that demonstrates measurable outcomes for our clients and the environment.
About the Role
We are seeking a Marketing and Communications Leader who is adept at both strategic leadership and hands-on execution. This role is pivotal in establishing Canopy's market positioning and expanding our reach. You will serve as the primary architect for our brand identity, voice, and visual standards, ensuring consistency as we introduce new products and services to the market.
In this position, you will own the integrated digital marketing strategy, spanning our website, email, SEO/SEM, and social media channels. Your day-to-day will involve collaborating with subject matter experts to craft compelling, audience-specific messaging that drives lead generation and brand awareness. You will also lead internal communications initiatives, including the development of an internal podcast, to align leadership and company teams. As the primary liaison for external partners, you will manage relationships with advertisers, PR contacts, and agencies to amplify our network and strengthen our market position.
Work location
Work model: On-site
On-site
Key Responsibilities
- check_circleEstablish Canopy as a thought leader in perennial land management and agroforestry
- check_circleConduct competitive and market research to identify differentiation opportunities
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Frequently asked questions about Marketing & Communications Manager at Canopy Farm Management
What does a Marketing & Communications Manager at Canopy Farm Management do?expand_more
A Marketing & Communications Manager at Canopy Farm Management is responsible for the following: Establish Canopy as a thought leader in perennial land management and agroforestry; Conduct competitive and market research to identify differentiation opportunities; Develop audience-specific messaging and conversion-focused materials; and Define and maintain consistent brand identity, voice, and visual standards.
What are the requirements for this Marketing & Communications Manager role?expand_more
To qualify for the Marketing & Communications Manager at Canopy Farm Management position, applicants should have: 6+ years integrated marketing experience; Experience with digital marketing, content creation, and performance tracking; Experience working with graphic design for website and print materials; and Basic graphic design proficiency (Adobe Creative Suite, Google Workspace).
Where is the Marketing & Communications Manager role at Canopy Farm Management located?expand_more
Marketing & Communications Manager at Canopy Farm Management is based in On-site. This is a on-site role.
Is this Marketing & Communications Manager job remote, hybrid, or on-site?expand_more
Canopy Farm Management has listed this Marketing & Communications Manager role as on-site.