Copywriter
Not Disclosed•Full-TimeOn-site
location_onRetaining Wall Access Building, 898, Monastery Street, Mount Adams, Cincinnati, Hamilton County, Ohio, 45202, United States
About the Team
Co-Ho (Content House) serves as the internal advertising agency within P&G's Personal Care division. We operate with the creative freedom of a startup while leveraging the resources and brand portfolio of a Fortune 500 company. Our mission is to pioneer a new discipline in AI-driven content creation at scale, proving the value of artificial intelligence through real results on major brands.
You will join a supportive, diverse team of talented DPs, editors, CG artists, and Creative Directors who are eager to integrate AI into their workflows. This is a collaborative environment where you won't live in isolation; you will thrive on feedback and the iterative creative process.
About the Role
We are searching for a sharp, strategic Advertising Copywriter who understands that great copy doesn't just sound clever—it sells, persuades, and creates genuine connections between brands and people. You will craft words that stop thumbs mid-scroll, turn browsers into buyers, and transform marketing messages into cultural moments.
In this role, you will develop copy across the full spectrum of advertising channels, from punchy short-form social content to radio, TV, and print ads. You will own the verbal identity of campaigns from initial brainstorming through final delivery, ensuring every word serves a strategic purpose. You will partner with designers, strategists, and account teams to create integrated campaigns that balance creativity with commercial effectiveness.
You won't see AI as a threat but as a tool to enhance your copy, allowing you to write from different vantage points and in different voices. Strong prompting skills are essential to your daily workflow. If you can write a headline that makes people feel something, body copy that builds an airtight case, and calls-to-action that actually inspire action, we want to talk.
Why COHO? Why P&G?
- High-Impact Work: Your AI-powered content will reach millions of people across some of the world's most recognized beauty and personal care brands, including Secret, Olay, Native, Gillette, Ivory, Safeguard, and Herbal Essences.
- Pioneer a New Discipline: Be part of the team defining what AI-driven content creation looks like at scale for a Fortune 500 company.
- Creative Ownership: Shape how COHO uses AI and prove its value through real results on real brands.
- Cutting-Edge Tools: Access to the latest AI platforms, creative software, and the budget to experiment with emerging technologies.
- Volume & Variety: Work across multiple brands, platforms, and content types. You'll never be bored.
Hiring Process
Qualified individuals will not be disadvantaged based on being unemployed. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Immigration sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQs, please refer to the official eligibility page.
Equal Opportunity
We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Procter & Gamble participates in e-verify as required by law.
Work location
Work model: On-site
Retaining Wall Access Building, 898, Monastery Street, Mount Adams, Cincinnati, Hamilton County, Ohio, 45202, United States
Cincinnati, Ohio
Key Responsibilities
- check_circleCollaborate with art directors and designers to develop fully integrated campaign concepts
- check_circleMaintain brand voice consistency while developing copy guidelines and messaging frameworks
- check_circleManage multiple projects with competing deadlines and edit copy for brand credibility
- check_circleStay current with cultural trends and platform-specific best practices to bring fresh angles to briefs
- check_circleConduct research on target audiences and competitive landscapes to ensure authentic copy resonance
- check_circleUtilize AI tools to enhance copy and write from different vantage points and voices
- check_circleConceive and execute original copy across digital ads, social media, video scripts, print, and out-of-home formats
Requirements
- verifiedBachelor's degree in Advertising, Marketing, Journalism, English, Communications, or equivalent professional experience
- verified3-5 years of advertising copywriting experience
- verifiedStrong AI prompting skills
- verifiedWork authorization in the US (no immigration sponsorship available)
