Senior Manager, Content Strategy & Performance
Not Disclosed•Full-TimeHybrid
location_onDulles Access Road, Tysons, Fairfax County, Virginia, 22103, United States
About the Team
At Hilton, the hospitality we're known for doesn't end with our guests. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune.
This role sits within the Marketing team, which attracts customers through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. The Editorial & Storytelling Strategy team focuses on projects including AI-assisted publishing workflows, content optimization, discoverability strategy, structured data initiatives, and content architecture for performance development across owned and operated channels.
Work location
Work model: Hybrid
Dulles Access Road, Tysons, Fairfax County, Virginia, 22103, United States
Tysons, Virginia
Key Responsibilities
- check_circleLead optimization and governance of audience-led and storytelling content including taxonomy and metadata structure
- check_circleEstablish and drive AI-assisted and agentic publishing workflows to improve efficiency and quality control
- check_circleManage performance insights to drive continuous improvement in content supply chain workflows and business impact
- check_circleDefine and implement scalable content infrastructure enhancements with cross-functional product and technology teams
- check_circleSupport executive reporting on performance insights, automation metrics, and revenue-aligned narratives
- check_circlePartner with SEO, analytics, and data science teams to strengthen discoverability across search engines and LLM environments
- check_circleTranslate business needs and strategy into technology development roadmaps for intelligent content frameworks
Requirements
- verified7 years experience in digital content operations, content marketing optimization, marketing technology/innovation, or content performance strategy execution
- verified2 years experience designing and implementing automated content publishing workflows using generative AI and agentic tools (Adobe AEM, WRITER, Jasper, Perplexity, or Copy.ai)
- verifiedExperience with content and asset management systems
- verifiedExperience with editorial analytics tools, cross-platform and channel analytics, and performance measurement technology (Adobe, Chartbeat)
- verifiedHybrid schedule from McLean, VA (in office at least 3 days per week)
Nice to Have
Familiarity with AI and agentic systems or emerging LLM-driven content ecosystems.
Benefits & Perks
check_circle110 nights of deeply discounted travel with room rates as low as $40/nightcheck_circleEmployee stock purchase program (ESPP) with 15% discount on Hilton sharescheck_circlePaid parental leave for eligible team members including partners and adoptive parentscheck_circlePersonalized caregiving support through dedicated caregiving concierge services
Similar Job Opportunities
Frequently asked questions about Senior Manager, Content Strategy & Performance at Hilton
What does a Senior Manager, Content Strategy & Performance at Hilton do?expand_more
Day-to-day, the Senior Manager, Content Strategy & Performance at Hilton will lead optimization and governance of audience-led and storytelling content including taxonomy and metadata structure; establish and drive ai-assisted and agentic publishing workflows to improve efficiency and quality control; manage performance insights to drive continuous improvement in content supply chain workflows and business impact; and define and implement scalable content infrastructure enhancements with cross-functional product and technology teams.
What are the requirements for this Senior Manager, Content Strategy & Performance role?expand_more
Hilton is looking for candidates who meet the following requirements: 7 years experience in digital content operations, content marketing optimization, marketing technology/innovation, or content performance strategy execution; 2 years experience designing and implementing automated content publishing workflows using generative AI and agentic tools (Adobe AEM, WRITER, Jasper, Perplexity, or Copy.ai); Experience with content and asset management systems; Experience with editorial analytics tools, cross-platform and channel analytics, and performance measurement technology (Adobe, Chartbeat); and Hybrid schedule from McLean, VA (in office at least 3 days per week).
Where is the Senior Manager, Content Strategy & Performance role at Hilton located?expand_more
Senior Manager, Content Strategy & Performance at Hilton is based in Dulles Access Road, Tysons, Fairfax County, Virginia, 22103, United States. This is a hybrid role.
Is this Senior Manager, Content Strategy & Performance job remote, hybrid, or on-site?expand_more
Hilton has listed this Senior Manager, Content Strategy & Performance role as hybrid.
How much experience is required for this Senior Manager, Content Strategy & Performance role?expand_more
Senior Manager, Content Strategy & Performance at Hilton typically requires 7+ years of relevant experience at the senior level.
What skills do you need for the Senior Manager, Content Strategy & Performance role at Hilton?expand_more
Key skills for Senior Manager, Content Strategy & Performance at Hilton include Digital Content Operations; Content Marketing Optimization; Marketing Technology; Content Performance Strategy; Automated Content Publishing Workflows; Generative Ai; Agentic Tools; and Adobe Aem.
What category does the Senior Manager, Content Strategy & Performance role belong to?expand_more
Senior Manager, Content Strategy & Performance at Hilton is part of the pr, advertising & marketing job category on Recrutus.
About Hilton
Hilton, headquartered in McLean, VA, operates as a global hospitality company within the travel and lodging sector. The organization manages a diverse portfolio of 26 brands, encompassing over 9,100 properties and more than 1.3 million rooms across 143 countries and territories. With a history spanning over a century, the company has served more than 4 billion guests worldwide, maintaining a presence that spans international borders and diverse markets.
The company employs approximately 500,000 team members globally, focusing on fostering a supportive work environment that has been recognized as a top workplace by major industry publications. Hilton integrates technology to enhance the guest journey, offering features such as digital key sharing, automated room upgrades, and the ability to book connecting rooms directly through its platforms. These innovations aim to streamline operations and improve service delivery for travelers.
A central component of the Hilton experience is the Hilton Honors loyalty program, which boasts over 243 million members. This program allows guests who book directly to earn points redeemable for stays and unique experiences. The accompanying mobile application enables users to manage their entire stay, from booking and room selection to digital check-in and check-out. For further details on company initiatives and updates, information is available through official company channels and social media platforms.
Browse more roles: All Hilton jobs, pr, advertising & marketing jobs on Recrutus.