
The Manager, CRO & Digital Experience role leads conversion rate optimization and digital experience strategy for Vans' eCommerce operations within the AMER region. This position is responsible for managing the full experimentation lifecycle, including A/B and multivariate testing, while developing data-driven roadmaps to enhance site performance and customer engagement. Key duties involve identifying friction points in the digital funnel, guiding UX design improvements, and collaborating with cross-functional teams in technology, marketing, and merchandising to execute personalization strategies. The role appeals to candidates seeking to drive measurable business impact within a culture that champions a test-and-learn mindset and the authentic, progressive spirit of the brand. This is a hybrid position requiring three days per week at the Costa Mesa, California headquarters.


















