Manager, CRO & Digital Experience

About Vans

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

If you can see yourself working side-by-side with a team of people who think and live "Off the Wall," Vans just may be the place for you. To learn more about our values and our culture, visit Vans Careers or www.vans.com.

About the Role

The Manager, CRO & Digital Experience leads the strategy and execution of conversion rate optimization and digital experience design across the eCommerce journey. Reporting directly into the Head of eCommerce for the AMER Region, this role partners closely with Digital Technology, Analytics, UX, Marketing, and Site Merchandising.

This leader translates insights into scalable testing roadmaps and high-impact design solutions, driving measurable gains in conversion, engagement, and revenue while elevating the overall digital brand experience. This is a hybrid role, working 3 days/week in our Costa Mesa, CA headquarters.

Hiring Process

Are you in?

If you are ready to join a team that values a diverse, inclusive workforce and a "test-and-learn" mindset, we invite you to apply. Detailed information regarding the interview process and specific compensation eligibility will be provided during the recruiting and interview stages.

Equal Opportunity

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.