Growth Director
Not Disclosed•Full-TimeOn-site
location_onTravis County Constable Precinct Five, 700, Lavaca Street, Austin, Travis County, Texas, 78701, United States
About Removery
Join us at Removery, the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients' removal or fading journeys.
Removery was formed in 2019 through the merger of the four leading tattoo removal brands. Now, with more than 150 studios located in the United States, Canada, and Australia, and over two million successful treatments to date, we have raised the standard for the entire industry. Using best-in-class innovative PicoWay® laser technology, we ensure safe and effective tattoo removal. The foundation is in place to continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can.
About the Role
Reporting to the Chief Marketing Officer, the Growth Director owns Removery's end-to-end new client acquisition engine across North America. This role is accountable for demand performance through direct ownership of the funnel, channel mix, and conversion outcomes from awareness and consultation bookings through package conversion and ongoing client value.
The Growth Director leads execution and optimization across performance marketing, reporting, and funnel mechanics. Working cross-functionally with studio operations, brand, technology, and analytics teams, the role ensures marketing demand converts into revenue from client bookings. This position owns the tools, processes, and performance insights required to improve conversion rates, reduce friction, and scale repeatable acquisition results within a defined demand-generation scope.
Hiring Process
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Culture & Equal Opportunity
We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. We offer a collaborative work environment with an amazing culture, committed to diversity and inclusion.
Please note that while we are an Equal Opportunity Employer, we are currently not sponsoring any Visas.
Work location
Work model: On-site
Travis County Constable Precinct Five, 700, Lavaca Street, Austin, Travis County, Texas, 78701, United States
Austin, Texas
Key Responsibilities
- check_circleBuild and maintain a dynamic conversion taxonomy segmented by journey stage and channel
- check_circleLead structured A/B and multivariate testing across landing pages, booking flows, and CRM triggers
- check_circleOwn strategy and performance for all paid and organic acquisition channels including search and social
- check_circleBuild and maintain executive-ready dashboards to track acquisition performance and portfolio health
- check_circleTranslate complex data signals into actionable insights and performance narratives for stakeholders
- check_circleLead lifecycle marketing initiatives for onboarding, engagement, retention, and reactivation
- check_circleCollaborate with Brand, Studio Operations, and Product teams to ensure operational viability of growth initiatives
- check_circleOwn growth forecasting and revenue modeling in partnership with Finance
Requirements
- verifiedBachelor's degree required
- verifiedMBA or advanced degree preferred
- verifiedMinimum of 8 years of experience in growth and performance marketing
- verifiedAt least 3 years of leadership capacity
- verifiedAbility to work on-site from Austin, TX at least 4 days per week
- verifiedExperience with local SEO and reputation management at scale
- verifiedExperience scaling customer acquisition in multi-location consumer services, healthcare, or retail
- verifiedHands-on experience with Google Ads, Meta Ads, GA4, Looker, Tableau
- verifiedOwnership of large paid media budgets ($12M+)
- verifiedFamiliarity with CRM platforms (Salesforce, HubSpot)
- verifiedNo visa sponsorship available
Nice to Have
MBA or advanced degree. Experience in aesthetics, wellness, MedSpa, or multi-unit franchise/retail environments.
Benefits & Perks
check_circleComprehensive Medical, Dental, Vision, STD and LTD insurancecheck_circleCompany paid Life Insurance with option to purchase additional coveragecheck_circleOptional coverages including Short and Long-term disability and Flexible Savings Accountscheck_circlePaid Parental Leave based on tenureEight company paid holidays plus additional floating holidays
