Manager, Email & SMS
Not Disclosed•Full-TimeOn-site
location_on1006, East State Street, Juneautown, Downtown, Milwaukee, Milwaukee County, Wisconsin, 53202, United States
At Harley-Davidson, we are building more than machines. It is our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. Founded in a humble Milwaukee backyard shed in 1903, the company still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all.
We stand for the timeless pursuit of adventure and freedom for the soul. To keep building our legend and leading our industry through innovation, evolution, and emotion, we need the best and brightest talent. Are you ready to join us?
As the Manager, Email & SMS, you will lead the development, management, and oversight of Harley-Davidson's email and SMS/MMS team in North America. You will own the growth, health, and value of our subscriber base, ensuring these channels drive measurable customer engagement, lead generation, and commercial outcomes.
In this role, you will set the vision and strategy for these high-value owned channels, leveraging content strategy, audience segmentation, and data-driven insights to optimize customer journeys. You will manage a team of direct reports, partner with cross-functional teams across Marketing, Commercial, Product, and Digital, and present strategic direction and results to senior leadership. Your focus will be on delivering a customer-centric, personalized lifecycle messaging strategy that fosters long-term brand loyalty.
Harley-Davidson is an equal opportunity employer committed to building a culture of inclusion, belonging, and equity. We attract and retain diverse talent from all backgrounds without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status, or any other characteristic protected by law. We believe in fairness and providing a level playing field for all, fostering a culture that thrives on diverse perspectives to ignite creativity and innovation.
Applicants must be currently authorized to work in the United States. This position is onsite in Juneau and is not eligible for visa sponsorship. For more information about our inclusive compensation package and benefits, please visit the Harley-Davidson careers site.
Work model: On-site
1006, East State Street, Juneautown, Downtown, Milwaukee, Milwaukee County, Wisconsin, 53202, United States
Milwaukee, Wisconsin
Bachelor's Degree in Marketing, Communications, Advertising, Business Administration, or related area. Experience in omnichannel, digital marketing, long lead lifecycle & nurture campaigns. Familiarity with Adobe Analytics & digital channel measurement. Familiarity with CRM, email trigger and customization solutions, Customer Data Platforms, and enterprise data environments.
Skills: Salesforce, Salesforce Marketing Cloud, SFMC, Agile, Lean, Omnichannel, Digital Marketing, Lifecycle Campaigns, Nurture Campaigns, Adobe Analytics.
Education: High School Diploma or Equivalent Required; Bachelor's Degree in Marketing, Communications, Advertising, Business Administration, or related area is preferred.
Harley-Davidson Motor Company, headquartered in Milwaukee, Wisconsin, operates within the motor vehicle manufacturing industry. Founded in 1903 by four entrepreneurs, the organization has evolved from a small shed into a globally recognized brand dedicated to two-wheeled transportation. The company designs and produces motorcycles that serve a lifestyle-oriented consumer base seeking adventure and freedom. Its products are engineered to deliver a distinct experience that resonates with riders worldwide, reflecting a heritage of innovation and imagination.
The corporation guides its operations through a mission focused on the pursuit of adventure and a vision centered on industry leadership via evolution and emotion. Recent strategic initiatives, including the Hardwire plan for the 2021-2025 period, aim to drive long-term profitable growth while strengthening the brand's unique cultural identity. This approach seeks to enhance the desirability of the brand and deliver value to stakeholders by maintaining a consumer-led focus.
The company maintains a culture defined by a commitment to winning and hard work, symbolized by its iconic #1 logo introduced in 1969. Harley-Davidson continues to redefine its internal culture to align with its historical roots while preparing for future expansion. For further details regarding its operations or career opportunities, the organization directs inquiries to its official website and career portal.
Browse more roles: All Harley-Davidson Motor Company jobs, pr, advertising & marketing jobs on Recrutus.
Experience
10+ yrs (Lead)
Education
High School Diploma or Equivalent Required
Job Type
Full-Time
