Director, Marketing Technology
Not Disclosed•Full-TimeOn-site
location_on1823, Quincy Street Northwest, Crestwood, Ward 4, Washington, District of Columbia, 20068, United States
About the Organization
The American Bankers Association (ABA) is the banking industry's champion, serving as the "go-to" source for credible information and insights for bankers, policymakers, and the media. We are recognized as an Employer of Choice, holding the 2025 Great Company Culture Award and the 2025 Great Place to Work designation.
Joining ABA means becoming part of a team with unmatched scope and scale. Our experts provide unparalleled information and services that keep members current, knowledgeable, and prepared. We are impact-driven, with a proven record of bringing about positive change for our members and the industry. We take action and achieve results in a professional, collegial work environment located conveniently in Washington, DC.
About the Role
The Director of Marketing Technology will lead the design and optimization of ABA's marketing technology ecosystem. This pivotal role bridges marketing, data, and engineering to drive scalable growth, improve customer experiences, and maximize ROI across all marketing channels.
You will serve as the key liaison between technical and non-technical stakeholders, translating business needs into technical requirements. Your day-to-day involves working consultatively with marketers to support campaigns, optimizing lead management and lifecycle processes, and ensuring data quality and system hygiene. You will drive the vision, roadmap, and governance of the marketing technology stack to create a unified view of the customer, evaluating and managing platforms to deliver on this vision.
In this position, you will represent the MarTech stack to provide consultation and testing support for new features and releases. You will partner with IT, Membership, Product, Sales, and Customer Service teams to ensure seamless integration and tracking across ABA systems, including CRM, Learning Management, email bulletins, and IAM. Your work will directly influence how we leverage emerging technologies, such as AI, to align technology decisions with business and marketing goals.
Hiring Process
Interested candidates are invited to review ABA's holistic approach to Benefits and Total Rewards via the provided link before applying. The organization seeks individuals who are passionate about driving positive change in the banking industry.
Equal Opportunity Employer
American Bankers Association is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.
Work location
Work model: On-site
1823, Quincy Street Northwest, Crestwood, Ward 4, Washington, District of Columbia, 20068, United States
Washington, District of Columbia
Key Responsibilities
- check_circleLead design and optimization of the marketing technology ecosystem
- check_circleConsult with marketers to support campaign execution and journey building
- check_circleImprove campaign workflows and automation processes
- check_circleOptimize lead management, scoring, and lifecycle processes
- check_circleDrive platform evaluation and implementation within the MarTech stack
- check_circleEnsure seamless integration and tracking across CRM and other systems
- check_circleDrive vision and roadmap for the marketing technology stack
- check_circleEvaluate and manage platforms to deliver a unified customer profile
- check_circleMaintain data governance and ensure data quality standards
- check_circlePartner with data teams to ensure accurate segmentation and insights
Requirements
- verifiedBachelor's or advanced degree in a related field
- verified8–12+ years of experience in marketing technology, marketing operations, or related field
- verifiedStrong experience managing complex MarTech stacks
- verifiedHands-on experience with Salesforce (CRM, Marketing Cloud), Sitecore, and Optimizely
- verifiedDeep understanding of data architecture, integrations, and APIs
- verifiedProven leadership and cross-functional collaboration skills
- verifiedExperience with CDPs, data warehouses, Nimble, privacy regulations (GDPR, CCPA), SQL, and SDLC principles
Nice to Have
Experience with CDPs (Data360, Tealium) and data warehouses (e.g., Snowflake, BigQuery). Experience with Nimble, a Salesforce CRM platform for associations. Familiarity with privacy regulations (GDPR, CCPA). Experience in B2B and/or high-growth tech environments. SQL or basic technical fluency. Experience with SDLC principles and practices.
Similar Job Opportunities
Skills, education and keywords
Skills: Salesforce, Marketing Cloud, Sitecore, Optimizely, Google Analytics, LMS, Onelogin, Apis, Data Pipelines, CDP.
Education: Bachelor's or advanced degree in a related field required.
Frequently asked questions about Director, Marketing Technology at Social Channel Group
What does a Director, Marketing Technology at Social Channel Group do?expand_more
A Director, Marketing Technology at Social Channel Group is responsible for the following: Lead design and optimization of the marketing technology ecosystem; Consult with marketers to support campaign execution and journey building; Improve campaign workflows and automation processes; and Optimize lead management, scoring, and lifecycle processes.
What are the requirements for this Director, Marketing Technology role?expand_more
To qualify for the Director, Marketing Technology at Social Channel Group position, applicants should have: Bachelor's or advanced degree in a related field; 8–12+ years of experience in marketing technology, marketing operations, or related field; Strong experience managing complex MarTech stacks; Hands-on experience with Salesforce (CRM, Marketing Cloud), Sitecore, and Optimizely; Deep understanding of data architecture, integrations, and APIs; and Proven leadership and cross-functional collaboration skills.
Where is the Director, Marketing Technology role at Social Channel Group located?expand_more
Director, Marketing Technology at Social Channel Group is based in 1823, Quincy Street Northwest, Crestwood, Ward 4, Washington, District of Columbia, 20068, United States. This is a on-site role.
Is this Director, Marketing Technology job remote, hybrid, or on-site?expand_more
Social Channel Group has listed this Director, Marketing Technology role as on-site.
How much experience is required for this Director, Marketing Technology role?expand_more
Director, Marketing Technology at Social Channel Group typically requires 8–12 years of relevant experience at the lead level.
What skills do you need for the Director, Marketing Technology role at Social Channel Group?expand_more
Key skills for Director, Marketing Technology at Social Channel Group include Salesforce; Marketing Cloud; Sitecore; Optimizely; Google Analytics; LMS; Onelogin; and Apis.
What education is required for Director, Marketing Technology at Social Channel Group?expand_more
Educational requirements for this role: Bachelor's or advanced degree in a related field required.
What category does the Director, Marketing Technology role belong to?expand_more
Director, Marketing Technology at Social Channel Group is part of the pr, advertising & marketing job category on Recrutus.