Marketing Operations Manager

About the Role

The Marketing Operations Manager serves as the operational backbone for the bank's marketing initiatives, ensuring that every campaign is executed efficiently, compliantly, and in alignment with our brand standards. Reporting to the Director of Marketing, this role is pivotal in bridging the gap between strategic vision and day-to-day execution. You will manage critical relationships with print and promotional vendors, oversee branch merchandising standards, and coordinate customer communications to drive the bank's marketing effectiveness.

This position is designed for a detail-oriented professional who thrives on process improvement. You will not only track timelines and deliverables but also actively enhance workflows to support the broader marketing team. From generating quarterly insights for the CMO to ensuring in-branch signage is accurate and on-brand, your work directly impacts the customer experience and the bank's operational success.

Our Culture and Commitment

At Five Star Bank, we are dedicated to delivering a superior customer experience through our "Five Star Promise." This role requires you to embody our core principles of teamwork, leading by example, and exceptional service in every interaction with internal and external stakeholders. We foster a collaborative environment where high-performance behaviors are the norm, and where your contributions help shape the future of our marketing operations.

Hiring Process

Interested candidates are invited to submit their application through our careers portal. The selection process typically involves an initial screening to discuss your background and fit for the role, followed by interviews with the hiring team to assess your operational expertise and cultural alignment. We are committed to finding the right talent who shares our passion for excellence and innovation.

Equal Opportunity Employer

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to building a workforce that reflects the communities we serve.

Work location

Work model: Hybrid

Sibley Square, 250, East Main Street, Midtown District, City of Rochester, Monroe County, New York, 14604, United States

City of Rochester, New York

Key Responsibilities

check_circleCoordinate turn-key marketing initiatives and track timelines and deliverables
check_circleGenerate quarterly reports on marketing effectiveness and compliance
check_circleOversee branch merchandising standards and in-branch signage deployment
check_circleManage print and promotional vendor relationships to ensure quality and compliance
check_circleTrack marketing expenditures and forecast future spending on a monthly basis
check_circleCoordinate creation of social media and print assets with advertising agencies
check_circleManage customer communication list pulls and coordinate email or mail deployments
check_circleAdminister sponsorship activities and coordinate event materials and invitations

Requirements

verifiedBachelor's degree in Marketing, Business, Project management or related field
verified4+ years of experience in marketing operations or project coordination
verifiedStrong working knowledge with Microsoft Office Suite
verifiedWorking knowledge with Adobe suite (Illustrator, InDesign, Photoshop)
verifiedWorking knowledge of Canva
verifiedFamiliarity with Salesforce Marketing Cloud
verifiedFamiliarity with Google Analytics

Benefits & Perks

check_circleMedical, Dental, and Vision Insurancecheck_circleHealth Savings Accountcheck_circleFlexible Spending Account(s)check_circleCompany Paid Life Insurance, Long-Term Disability, and Short-Term DisabilityTuition Reimbursement

Skills, education and keywords

Skills: Microsoft Office Suite, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Canva, Salesforce Marketing Cloud, Google Analytics.

Education: Bachelor's degree in Marketing, Business, Project management or related field required.

Frequently asked questions about Marketing Operations Manager at Five Star Bank

What does a Marketing Operations Manager at Five Star Bank do?expand_more

A Marketing Operations Manager at Five Star Bank is responsible for the following: Coordinate turn-key marketing initiatives and track timelines and deliverables; Generate quarterly reports on marketing effectiveness and compliance; Oversee branch merchandising standards and in-branch signage deployment; and Manage print and promotional vendor relationships to ensure quality and compliance.

What are the requirements for this Marketing Operations Manager role?expand_more

Five Star Bank is looking for candidates who meet the following requirements: Bachelor's degree in Marketing, Business, Project management or related field; 4+ years of experience in marketing operations or project coordination; Strong working knowledge with Microsoft Office Suite; Working knowledge with Adobe suite (Illustrator, InDesign, Photoshop); Working knowledge of Canva; and Familiarity with Salesforce Marketing Cloud.

Where is the Marketing Operations Manager role at Five Star Bank located?expand_more

Marketing Operations Manager at Five Star Bank is based in Sibley Square, 250, East Main Street, Midtown District, City of Rochester, Monroe County, New York, 14604, United States. This is a hybrid role.

Is this Marketing Operations Manager job remote, hybrid, or on-site?expand_more

Five Star Bank has listed this Marketing Operations Manager role as hybrid.

How much experience is required for this Marketing Operations Manager role?expand_more

Marketing Operations Manager at Five Star Bank typically requires 4+ years of relevant experience at the mid level level.

What skills do you need for the Marketing Operations Manager role at Five Star Bank?expand_more

Key skills for Marketing Operations Manager at Five Star Bank include Microsoft Office Suite; Adobe Illustrator; Adobe Indesign; Adobe Photoshop; Canva; Salesforce Marketing Cloud; and Google Analytics.

What education is required for Marketing Operations Manager at Five Star Bank?expand_more

Educational requirements for this role: Bachelor's degree in Marketing, Business, Project management or related field required.

What category does the Marketing Operations Manager role belong to?expand_more

Marketing Operations Manager at Five Star Bank is part of the pr, advertising & marketing job category on Recrutus.