Director, Social Media & Engagement
Not Disclosed•Full-TimeOn-site
location_onScranton Road, Sorrento Valley, San Diego, San Diego County, California, 92121, United States
About the Mission
BluPeak is dedicated to a world where access to clean water has no limits. As the organization transforms from traditional marketing to a contemporary, social-first brand strategy, this role serves as a critical growth leadership pillar. The mission is to build a culturally relevant, emotionally resonant brand that connects directly to new member acquisition and brand consideration.
About the Role
The Director of Social Media & Engagement will build and scale BluPeak's social media presence from the ground up. Reporting to the VP of Marketing & Digital Experience, you will own the full spectrum of social media strategy, blending strategic thinking with hands-on execution. Your day-to-day involves driving organic storytelling, managing community engagement, and executing paid social growth campaigns to rapidly increase unaided brand awareness.
You will lead the development of compelling multimedia storytelling that highlights member impact, employee culture, and organizational purpose. This role requires a purpose-brand strategist who understands how to leverage short-form video and high-reach formats to keep BluPeak culturally relevant while ensuring all activities align with the broader marketing and member experience strategy.
Hiring Process
Interested candidates should click "apply" for full job details to submit their application. The selection process will evaluate candidates based on their ability to demonstrate a track record of driving brand awareness growth and their passion for community impact.
Equal Opportunity
BluPeak is an equal opportunity employer. We are committed to building a diverse and inclusive team dedicated to our mission of providing access to clean water.
Work location
Work model: On-site
Scranton Road, Sorrento Valley, San Diego, San Diego County, California, 92121, United States
San Diego, California
Key Responsibilities
- check_circleDevelop and execute social media engagement and storytelling strategies to support marketing and growth objectives
- check_circleLead platform-specific strategies with emphasis on short-form video formats for organic brand discovery
- check_circleDevelop and manage paid social media strategies across Meta, TikTok, and YouTube to drive member acquisition
- check_circleLead employee advocacy and brand ambassador programs to encourage authentic storytelling and community connection
- check_circleUtilize analytics tools to monitor performance and provide data-driven insights to executive leadership
- check_circleEnsure all marketing materials comply with financial regulations, brand standards, and internal review processes
- check_circlePartner cross-functionally to align messaging and amplify marketing initiatives across digital channels
- check_circleOptimize paid social budgets and targeting strategies to maximize return on investment and lower acquisition costs
- check_circleDefine, track, and report on social media KPIs including brand awareness lift, engagement rates, and sentiment
- check_circleManage social media content calendars, publishing schedules, and community engagement initiatives
- check_circleSupervise social media staff, third-party vendors, influencer partners, and creative agencies
Requirements
- verifiedB.A./B.S. degree in Marketing, Communications, Public Relations, Journalism or a related field
- verifiedMinimum 7 years of progressive experience in social media strategy, brand marketing, digital marketing, and/or content marketing
- verified3+ years of hands-on experience managing social media platforms, content calendars, content creation tools, paid social campaigns, digital engagement initiatives, and performance analytics
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Skills, education and keywords
Skills: Social Media Strategy, Paid Social, Instagram Reels, Tiktok, Youtube Shorts, Video, Photography, Digital Storytelling, Social Listening, Meta Business Suite.
Education: B.A./B.S. degree in Marketing, Communications, Public Relations, Journalism or a related field required.
Frequently asked questions about Director, Social Media & Engagement at BluPeak Credit Union
What does a Director, Social Media & Engagement at BluPeak Credit Union do?expand_more
In this Director, Social Media & Engagement at BluPeak Credit Union role, you will develop and execute social media engagement and storytelling strategies to support marketing and growth objectives; lead platform-specific strategies with emphasis on short-form video formats for organic brand discovery; develop and manage paid social media strategies across meta, tiktok, and youtube to drive member acquisition; and lead employee advocacy and brand ambassador programs to encourage authentic storytelling and community connection.
What are the requirements for this Director, Social Media & Engagement role?expand_more
BluPeak Credit Union is looking for candidates who meet the following requirements: B.A./B.S. degree in Marketing, Communications, Public Relations, Journalism or a related field; Minimum 7 years of progressive experience in social media strategy, brand marketing, digital marketing, and/or content marketing; and 3+ years of hands-on experience managing social media platforms, content calendars, content creation tools, paid social campaigns, digital engagement initiatives, and performance analytics.
Where is the Director, Social Media & Engagement role at BluPeak Credit Union located?expand_more
Director, Social Media & Engagement at BluPeak Credit Union is based in Scranton Road, Sorrento Valley, San Diego, San Diego County, California, 92121, United States. This is a on-site role.
Is this Director, Social Media & Engagement job remote, hybrid, or on-site?expand_more
BluPeak Credit Union has listed this Director, Social Media & Engagement role as on-site.
How much experience is required for this Director, Social Media & Engagement role?expand_more
Director, Social Media & Engagement at BluPeak Credit Union typically requires 7+ years of relevant experience at the lead level.
What skills do you need for the Director, Social Media & Engagement role at BluPeak Credit Union?expand_more
Key skills for Director, Social Media & Engagement at BluPeak Credit Union include Social Media Strategy; Paid Social; Instagram Reels; Tiktok; Youtube Shorts; Video; Photography; and Digital Storytelling.
What education is required for Director, Social Media & Engagement at BluPeak Credit Union?expand_more
Educational requirements for this role: B.A./B.S. degree in Marketing, Communications, Public Relations, Journalism or a related field required.
What category does the Director, Social Media & Engagement role belong to?expand_more
Director, Social Media & Engagement at BluPeak Credit Union is part of the pr, advertising & marketing job category on Recrutus.
About BluPeak Credit Union
BluPeak Credit Union, headquartered in San Diego, California, operates within the banking sector to support financial wellness for its nearly 60,000 members. Established in 1936, the institution offers a comprehensive suite of financial products including checking and savings accounts, credit cards, loans, and mortgages. The organization manages over $1.2 billion in assets and provides access through six physical branches in California, a network of nearly 30,000 surcharge-free ATMs across the nation, and round-the-clock digital banking services. Previously known as University & State Employees Credit Union, the entity rebranded to BluPeak in 2022 to better reflect its California heritage and inclusive mission.
Membership eligibility extends to Californians residing, working, or worshipping in Alameda, Sacramento, San Diego, Santa Clara, and Yolo counties. The field of membership also includes employees of the state of California as well as faculty, staff, and students at California universities. As a community-focused leader, the credit union actively partners with local causes, events, and organizations dedicated to health, wellness, and inclusiveness. This commitment underscores the institution's dedication to fostering strong relationships with the communities it serves while maintaining a broad footprint across the state.
Browse more roles: All BluPeak Credit Union jobs, pr, advertising & marketing jobs on Recrutus.