Social & Digital Marketing Strategist
Not Disclosed•Full-TimeHybrid
location_onChick-fil-A, 1262, Northlake Boulevard, North Palm Beach, Lake Park, Palm Beach County, Florida, 33403, United States
About Access Labs
Access Labs is one of the largest specialty diagnostic labs in the country, utilizing 50% less blood to deliver next-day results. Since 2003, we have been committed to delivering a truly exceptional client experience backed by precise and reliable testing. Our ultra-automated facilities, spanning over 55,000 sq. ft., are powered by cutting-edge diagnostic technology and innovative lab logistics, performing over 1,000 tests under one roof.
Our mission is singular: making personalized medicine more practical and accessible. We offer a comprehensive test menu ranging from routine panels to advanced biomarkers across blood, saliva, and urine. Every innovation we pursue is driven by this purpose, ensuring peace of mind for patients nationally.
Company culture is the foundation of Access Labs. We attract mission-driven and goal-oriented professionals to an organization where each individual and team is recognized for their accomplishments. We place significant value on teamwork and mentorship, enabling everyone to consistently grow and develop. At Access, each team member has a sense of belonging, family, and community. We enjoy coming to work every day in an environment where people feel empowered, understanding that each team member plays a significant role in our shared success.
About the Role
We are seeking a Social & Digital Marketing Strategist to create engaging, educational, and industry-relevant content that drives community engagement across Access Labs' social and digital platforms. As our Social & Digital Marketing Strategist, you will own the full-funnel social media strategy and execution while contributing hands-on to digital advertising and content marketing initiatives.
This is a true hybrid role that blends creative social strategy with performance-driven paid media and content marketing. You will manage content planning, creation, curation, community engagement, and paid social advertising across platforms to build brand authority in the functional and integrative medicine space. Your work will educate healthcare providers and patients while directly contributing to customer acquisition and growth.
You will be hands-on with Instagram, TikTok, LinkedIn, Facebook, YouTube, and other emerging platforms, developing organic content, managing community, and running paid advertising campaigns. Success in this role requires a passion for storytelling, a data-driven optimization mindset, excellent project management, and a bias for action.
Equal Opportunity
Access Labs is an equal opportunity employer. We are committed to building a diverse and inclusive workforce where every team member feels a sense of belonging, family, and community.
Work location
Work model: Hybrid
Chick-fil-A, 1262, Northlake Boulevard, North Palm Beach, Lake Park, Palm Beach County, Florida, 33403, United States
North Palm Beach, Florida
Key Responsibilities
- check_circleOwn full-funnel organic and paid social media strategy across all Access Labs channels
- check_circlePlan, create, and optimize high-performing paid social campaigns on Meta, TikTok, LinkedIn, and YouTube
- check_circleDevelop and manage social content calendars, campaign plans, and asset libraries
- check_circleCreate compelling micro-content including Reels, TikToks, stories, carousels, and animated assets
- check_circleTrack, analyze, and report on campaign performance to optimize for engagement, leads, and ROI
- check_circleManage community engagement, monitoring, and moderation across social platforms
- check_circleContribute to broader content marketing efforts including blogs, podcasts, and webinars
- check_circleSource and leverage user-generated content and testimonials for educational assets
Requirements
- verifiedB.S. in Marketing, Communications, Journalism or related field preferred
- verified3-5 years of hands-on experience in social media management and paid social advertising
- verifiedDirect experience managing paid advertising budgets
- verifiedExperience shooting and editing video content
- verifiedGraphic design/illustration skills
Nice to Have
B.S. in Marketing, Communications, Journalism or related field; experience in the health & wellness industry; experience shooting and editing video content; graphic design/illustration skills.
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Skills, education and keywords
Skills: Social Media, Digital Advertising, Content Marketing, Instagram, Tiktok, Linkedin, Facebook, Youtube, Meta Ads Manager, Video Editing.
Education: Bachelor's in Marketing, Communications, Journalism or related field preferred.
Frequently asked questions about Social & Digital Marketing Strategist at Access Medical Laboratories
What does a Social & Digital Marketing Strategist at Access Medical Laboratories do?expand_more
In this Social & Digital Marketing Strategist at Access Medical Laboratories role, you will own full-funnel organic and paid social media strategy across all access labs channels; plan, create, and optimize high-performing paid social campaigns on meta, tiktok, linkedin, and youtube; develop and manage social content calendars, campaign plans, and asset libraries; and create compelling micro-content including reels, tiktoks, stories, carousels, and animated assets.
What are the requirements for this Social & Digital Marketing Strategist role?expand_more
To qualify for the Social & Digital Marketing Strategist at Access Medical Laboratories position, applicants should have: B.S. in Marketing, Communications, Journalism or related field preferred; 3-5 years of hands-on experience in social media management and paid social advertising; Direct experience managing paid advertising budgets; Experience shooting and editing video content; and Graphic design/illustration skills.
Where is the Social & Digital Marketing Strategist role at Access Medical Laboratories located?expand_more
Social & Digital Marketing Strategist at Access Medical Laboratories is based in Chick-fil-A, 1262, Northlake Boulevard, North Palm Beach, Lake Park, Palm Beach County, Florida, 33403, United States. This is a hybrid role.
Is this Social & Digital Marketing Strategist job remote, hybrid, or on-site?expand_more
Access Medical Laboratories has listed this Social & Digital Marketing Strategist role as hybrid.
How much experience is required for this Social & Digital Marketing Strategist role?expand_more
Social & Digital Marketing Strategist at Access Medical Laboratories typically requires 3–5 years of relevant experience at the mid level level.
What skills do you need for the Social & Digital Marketing Strategist role at Access Medical Laboratories?expand_more
Key skills for Social & Digital Marketing Strategist at Access Medical Laboratories include Social Media; Digital Advertising; Content Marketing; Instagram; Tiktok; Linkedin; Facebook; and Youtube.
What education is required for Social & Digital Marketing Strategist at Access Medical Laboratories?expand_more
Educational requirements for this role: Bachelor's in Marketing, Communications, Journalism or related field preferred.
What category does the Social & Digital Marketing Strategist role belong to?expand_more
Social & Digital Marketing Strategist at Access Medical Laboratories is part of the pr, advertising & marketing job category on Recrutus.