Social Media Specialist
Not Disclosed•Part-TimeRemote
location_onBroughton High School, Clark Avenue, Forest Park, Oberlin, Raleigh, Wake County, North Carolina, 27605, United States
About the Role
The Social Media Specialist is a part-time, hourly role designed to drive tangible business growth rather than just activity. You will own the outcomes of our social strategy, directly influencing qualified patient inquiries, employer brand awareness, and community engagement. While the schedule is flexible (15–25 hours per week), the expectations are high: you will operate with full accountability for a data-driven roadmap that aligns with our company's growth goals and Scaling Up execution rhythms.
This position is critical to our strategic objectives. You will bridge the gap between marketing and operations, driving revenue through measurable patient inquiries and supporting clinician recruitment in a competitive labor market. Your work will strengthen brand consistency across our locations and enhance community trust, all while supporting scalable expansion without adding full-time overhead.
A Day in the Life
Your work will focus on high-leverage activities that deliver measurable results within limited hours. You will develop a 6–12 month social media roadmap aligned with our intake and hiring targets. This involves creating a structured content calendar featuring educational ABA content, parent resources, clinician spotlights, and culture highlights, all while maintaining strict HIPAA compliance and clinical integrity.
You will manage the full lifecycle of our social presence, from designing campaigns that drive traffic to our intake forms and career portals to delivering monthly performance dashboards. Success is measured by clear KPIs: increasing follower growth, boosting engagement rates, generating qualified family inquiries, and contributing significantly to our clinician applicant pipeline. You will collaborate closely with our intake and HR teams to optimize conversion rates and ensure every post reflects our brand's visual and tonal standards.
Work location
Work model: Remote
Broughton High School, Clark Avenue, Forest Park, Oberlin, Raleigh, Wake County, North Carolina, 27605, United States
Raleigh, North Carolina
Key Responsibilities
Similar Job Opportunities
Skills, education and keywords
Skills: Google Analytics, Meta Blueprint, Hipaa, Meta, Instagram, Linkedin, Tiktok, Data Analysis, Copywriting, Graphic Editing.
Education: Bachelor's degree in Marketing, Communications, Digital Media, or related field.
Frequently asked questions about Social Media Specialist at Triangle ABA
What does a Social Media Specialist at Triangle ABA do?expand_more
Day-to-day, the Social Media Specialist at Triangle ABA will develop and execute a 6–12 month social media roadmap aligned with growth and hiring targets; create and manage a structured content calendar including educational and recruitment posts; design campaigns to drive traffic to intake forms and career portals; and manage paid social media budgets within approved spend parameters.
What are the requirements for this Social Media Specialist role?expand_more
To qualify for the Social Media Specialist at Triangle ABA position, applicants should have: Bachelor's degree in Marketing, Communications, Digital Media, or related field; Digital Marketing or Social Media certification preferred; Healthcare marketing experience strongly preferred; Social media platform management (Meta, Instagram, LinkedIn, TikTok); Paid advertising campaign management; and Data analysis and reporting.
Where is the Social Media Specialist role at Triangle ABA located?expand_more
Social Media Specialist at Triangle ABA is based in Broughton High School, Clark Avenue, Forest Park, Oberlin, Raleigh, Wake County, North Carolina, 27605, United States. This is a remote role.