The Director of Social Media & Engagement leads BluPeak's strategic shift to a social-first brand identity from San Diego. This role is responsible for building the organization's social presence from the ground up, focusing on organic storytelling, paid acquisition campaigns, and community engagement to drive member growth. Key duties include developing platform-specific strategies for short-form video, managing influencer partnerships, optimizing paid social budgets, and analyzing performance data to inform enterprise marketing decisions. The position appeals to purpose-driven leaders passionate about expanding access to clean water, offering the opportunity to shape a mission-led brand culture. The role combines high-level strategic planning with hands-on execution and requires supervising future team members and external vendors.