Regional Marketing Generalist — Harrisburg, PA at U.S

About U.S. Bank

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

About the Role

U.S. Bancorp Asset Management's Marketing Group is seeking a full-time Regional Marketing Generalist to support our business. This role sits within Marketing's Strategy and Planning team and partners closely with other regional marketers, the broader Marketing organization, and regional leaders and business development teams. You will be instrumental in executing region-specific strategies, from developing annual marketing plans for various local government investments pools to coordinating conference strategies and client education programs.

Work Environment

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

Application & Hiring

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Please note that the posting may be closed earlier due to high volume of applicants.

Equal Opportunity & Compliance

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. U.S. Bank will consider qualified applicants with arrest or conviction records for employment, conducting background checks consistent with applicable local laws and federal requirements.

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Work location

Work model: Hybrid

Market Street Bridge, SoMa, Harrisburg, Dauphin County, Pennsylvania, 17126, United States

Harrisburg, Pennsylvania

Key Responsibilities

check_circleSupport development and execution of regional marketing plans across brands
check_circleImplement region-specific conference marketing strategy and execution
check_circleCreate and support email marketing campaigns and manage communications calendar
check_circlePartner with branding team to develop and align advertising and collateral materials
check_circleSupport client education programs and CPE-eligible offerings including events
check_circleSupport analytics and reporting for regional marketing activities to inform planning

Requirements

verifiedBachelor's degree or equivalent work experience
verifiedTwo to four years of experience in marketing or related field
verifiedProficiency in Microsoft Office Suite (PowerPoint, Word, Excel, Teams)
verifiedAbility to work in-office 3 or more days per week

Nice to Have

Bachelor's degree in marketing, communications, or a related field. Two to four or more years of experience in a marketing, project-based, or related role. Experience with Microsoft Planner. Experience with CRM systems and email marketing platforms. Familiarity with Adobe Creative Cloud.

Benefits & Perks

check_circleHealthcare including medical, dental, and vision insurancecheck_circleBasic term and optional term life insurancecheck_circleShort-term and long-term disability coveragecheck_circlePregnancy disability and parental leave401(k) and employer-funded retirement plan

Skills, education and keywords

Skills: Microsoft Planner, Microsoft Office Suite, Powerpoint, Word, Excel, Teams, CRM Systems, Email Marketing Platforms, Adobe Creative Cloud.

Education: Bachelor's degree or equivalent work experience; Bachelor's degree in marketing, communications, or related field preferred.

Frequently asked questions about USBAM Regional Marketing Generalist at U.S. Bank

What does a USBAM Regional Marketing Generalist at U.S. Bank do?expand_more

A USBAM Regional Marketing Generalist at U.S. Bank is responsible for the following: Support development and execution of regional marketing plans across brands; Implement region-specific conference marketing strategy and execution; Create and support email marketing campaigns and manage communications calendar; and Partner with branding team to develop and align advertising and collateral materials.

What are the requirements for this USBAM Regional Marketing Generalist role?expand_more

To qualify for the USBAM Regional Marketing Generalist at U.S. Bank position, applicants should have: Bachelor's degree or equivalent work experience; Two to four years of experience in marketing or related field; Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel, Teams); and Ability to work in-office 3 or more days per week.

Where is the USBAM Regional Marketing Generalist role at U.S. Bank located?expand_more

USBAM Regional Marketing Generalist at U.S. Bank is based in Market Street Bridge, SoMa, Harrisburg, Dauphin County, Pennsylvania, 17126, United States. This is a hybrid role.

Is this USBAM Regional Marketing Generalist job remote, hybrid, or on-site?expand_more

U.S. Bank has listed this USBAM Regional Marketing Generalist role as hybrid.

How much experience is required for this USBAM Regional Marketing Generalist role?expand_more

Candidates for USBAM Regional Marketing Generalist at U.S. Bank should have up to 4 yrs (mid level).

What skills do you need for the USBAM Regional Marketing Generalist role at U.S. Bank?expand_more

Key skills for USBAM Regional Marketing Generalist at U.S. Bank include Microsoft Planner; Microsoft Office Suite; Powerpoint; Word; Excel; Teams; CRM Systems; and Email Marketing Platforms.

What education is required for USBAM Regional Marketing Generalist at U.S. Bank?expand_more

Educational requirements for this role: Bachelor's degree or equivalent work experience; and Bachelor's degree in marketing, communications, or related field preferred.

What category does the USBAM Regional Marketing Generalist role belong to?expand_more

USBAM Regional Marketing Generalist at U.S. Bank is part of the pr, advertising & marketing job category on Recrutus.

USBAM Regional Marketing Generalist