Social Media & Loyalty Specialist
Not Disclosed•Full-TimeOn-site
location_onPublic Square, Franklin, Williamson County, Middle Tennessee, Tennessee, 36711, United States
Join the Mitsubishi Motors North America Team
At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting-edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment. We are a collaborative and forward-thinking team that values diversity, creativity, and continuous improvement. At MMNA, your career is not just a job but a journey of growth where you will contribute to impactful Community Relations initiatives and shape the future of mobility.
About the Role
The Social Media & Loyalty Specialist role supports the evolving needs of owner retention, engagement, and advocacy across both CRM and social channels. As the customer journey becomes more connected across digital touchpoints, this role ensures owners receive consistent, timely, and high-quality communication throughout their experience with the brand.
This position combines CRM lifecycle execution with social community management to create a more unified and responsive owner experience. You will serve as a key connection point between owners and the brand, ensuring consistent communication, active engagement, and actionable customer insights. The role is split evenly between CRM lifecycle support and social community management, requiring you to partner cross-functionally with Marketing, CX, Brand, and Customer Care teams to improve the overall owner experience and strengthen long-term loyalty.
Why Join Us?
You will contribute to a period of strong brand momentum and reinvention, helping shape how owners experience evolving products, messaging, and engagement. This role plays a key part in strengthening loyalty and advocacy as core business drivers, supporting retention-focused growth in a challenger brand environment. You will help define and elevate how the brand communicates with owners across CRM and social channels to build long-term relationships and brand affinity.
The MMC Way
Our values form the foundation of everything we do. At Mitsubishi Motors, we are committed to a set of core principles that guide our actions, decisions, and interactions. These values reflect who we are as a company, how we collaborate, and the impact we aspire to make:
- Think of Our Customers, Strengthen Trust
- Enrich Society
- Welcome All Facts, Share Difficult News First
- Conduct and Challenge Yourself Professionally
- Respect All, Work as a Broader Team
Diversity and Inclusion
At MMNA, we embrace the strength that diverse perspectives and experiences bring to our team. Our application process is designed to champion inclusion and equity. We're on the lookout for the ideal fit for each role, valuing skills and experiences over traditional education or specific company backgrounds. We do not discriminate based on identity, aligning with our commitment to fostering a diverse workplace. We welcome applications from individuals with disabilities and are prepared to provide reasonable accommodations.
How to Apply
Feel encouraged to apply, even if your profile doesn't precisely match the job description. We invite you to delve into a few thought-provoking questions in our application, offering you the opportunity to showcase your unique talents and insights right from the start. Once you've submitted your application, expect to hear from us within 7 business days. We're committed to keeping you informed about the status of your application, ensuring transparency and open communication throughout the process. If you require accommodations for the job application or interview process, please email mmna-talent_acquisition@na.mitsubishi-motors.com.
Work location
Work model: On-site
Public Square, Franklin, Williamson County, Middle Tennessee, Tennessee, 36711, United States
Franklin, Tennessee
Key Responsibilities
- check_circleMonitor brand social channels daily and respond to owner comments and messages
- check_circleTrack owner sentiment, identify trends, and summarize insights for cross-functional teams
- check_circleSupport monthly Owner Newsletter content planning, QA, and deployment coordination
- check_circlePublish approved content across social platforms ensuring brand voice and campaign alignment
- check_circleCapture Voice-of-Customer insights to inform CRM, CX, and marketing strategies
- check_circleSupport service retention, return-to-market, and owner engagement initiatives
- check_circleIdentify and elevate positive owner stories and user-generated content to strengthen community engagement
- check_circleExecute CRM lifecycle communications including retention messaging and performance monitoring
Requirements
- verified3+ years of experience in CRM, lifecycle marketing, social media community management, or customer engagement roles
- verifiedHands-on experience with social media channels including community engagement and response management
- verifiedFamiliarity with CRM platforms and email marketing tools
- verifiedStrong writing and communication skills
- verifiedExperience monitoring social sentiment and translating Voice-of-Customer insights
- verifiedExperience with user-generated content (UGC) and advocacy programs
- verifiedAbility to manage multiple priorities in a fast-paced environment
- verifiedCross-functional collaboration experience with Marketing, CX, Brand, and Customer Care teams
- verifiedComfortable using data and performance metrics to guide decisions
Nice to Have
Experience balancing CRM execution and social community management in a hybrid, fast-moving role. Familiarity with automotive or similarly complex product ecosystems and customer lifecycles. Strong community-building instincts, with the ability to spark engagement and foster owner-to-owner connection. Excellent writing skills with strong control of tone, voice, and brand consistency. Customer-obsessed mindset with a focus on advocacy, storytelling, and elevating owner experiences.
Benefits & Perks
check_circleComprehensive healthcare coverage including medical, dental, and vision planscheck_circle401(k) with company match and annual contributions based on years of servicecheck_circleDiscounted Employee Lease Car program covering insurance, maintenance, and registration feescheck_circleTuition reimbursement and professional development training opportunities
Similar Job Opportunities
Frequently asked questions about Social Media & Loyalty Specialist at Mitsubishi Motors North America, Inc.
What does a Social Media & Loyalty Specialist at Mitsubishi Motors North America, Inc. do?expand_more
In this Social Media & Loyalty Specialist at Mitsubishi Motors North America, Inc. role, you will monitor brand social channels daily and respond to owner comments and messages; track owner sentiment, identify trends, and summarize insights for cross-functional teams; support monthly owner newsletter content planning, qa, and deployment coordination; and publish approved content across social platforms ensuring brand voice and campaign alignment.
What are the requirements for this Social Media & Loyalty Specialist role?expand_more
Mitsubishi Motors North America, Inc. is looking for candidates who meet the following requirements: 3+ years of experience in CRM, lifecycle marketing, social media community management, or customer engagement roles; Hands-on experience with social media channels including community engagement and response management; Familiarity with CRM platforms and email marketing tools; Strong writing and communication skills; Experience monitoring social sentiment and translating Voice-of-Customer insights; and Experience with user-generated content (UGC) and advocacy programs.
Where is the Social Media & Loyalty Specialist role at Mitsubishi Motors North America, Inc. located?expand_more
Social Media & Loyalty Specialist at Mitsubishi Motors North America, Inc. is based in Public Square, Franklin, Williamson County, Middle Tennessee, Tennessee, 36711, United States. This is a on-site role.
Is this Social Media & Loyalty Specialist job remote, hybrid, or on-site?expand_more
Mitsubishi Motors North America, Inc. has listed this Social Media & Loyalty Specialist role as on-site.
How much experience is required for this Social Media & Loyalty Specialist role?expand_more
Social Media & Loyalty Specialist at Mitsubishi Motors North America, Inc. typically requires 3+ years of relevant experience at the mid level level.
What skills do you need for the Social Media & Loyalty Specialist role at Mitsubishi Motors North America, Inc.?expand_more
Key skills for Social Media & Loyalty Specialist at Mitsubishi Motors North America, Inc. include CRM; Social Media; Community Management; Email Marketing; and User-Generated Content.
What category does the Social Media & Loyalty Specialist role belong to?expand_more
Social Media & Loyalty Specialist at Mitsubishi Motors North America, Inc. is part of the pr, advertising & marketing job category on Recrutus.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc. operates within the retail motor vehicles industry, based in Franklin, Tennessee. The organization provides a comprehensive selection of automobiles designed for diverse consumer needs, including standard cars, crossovers, and electric vehicle models. Its primary function involves facilitating the vehicle acquisition process for customers across the region.
The company enables prospective buyers to configure their desired specifications, determine pricing details, and find local inventory locations. This approach supports individuals seeking to purchase new vehicles by offering tools that streamline the decision-making and shopping experience. Mitsubishi Motors North America, Inc. maintains a focus on delivering accessible automotive options to the general public through its established retail network.
Browse more roles: All Mitsubishi Motors North America, Inc. jobs, pr, advertising & marketing jobs on Recrutus.