Marketing Manager
Not Disclosed•Full-TimeOn-site
location_onJosiah Henson Parkway, Pike and Rose, North Bethesda, Montgomery County, Maryland, 20852, United States
About the Role
The Marketing Manager – Multifamily serves as the strategic bridge between portfolio-level objectives and on-the-ground execution. In this role, you will drive qualified traffic, lead conversion, occupancy, and revenue across a diverse portfolio of multifamily communities, including stabilized assets, lease-up properties, and renovation projects. The position demands a unique balance of high-level strategic planning and hands-on tactical execution, requiring you to partner closely with operations and onsite teams to ensure every marketing effort directly supports overall asset and company goals.
You will navigate the complexities of the multifamily lifecycle, tailoring strategies by property, submarket, and stage. From supporting new developments and acquisitions with go-to-market plans to optimizing digital advertising campaigns and managing vendor relationships, your work will be central to the growth and visibility of the portfolio. This is a role for a collaborative partner who thrives in a fast-paced environment, using data-driven insights to continuously improve results while maintaining strong brand standards across all digital and print assets.
Work location
Work model: On-site
Josiah Henson Parkway, Pike and Rose, North Bethesda, Montgomery County, Maryland, 20852, United States
North Bethesda, Maryland
Key Responsibilities
- check_circleDevelop and execute portfolio-level marketing strategies to drive traffic, occupancy, and revenue
- check_circleConduct market and competitive analysis to inform pricing and promotional strategies
Similar Job Opportunities
Skills, education and keywords
Skills: Google Analytics, Google Ads, Social Ad Platforms, CRM, Lead Management Systems, Marketing Automation Tools, Seo, PPC, Sem, Fair Housing.
Education: Bachelor's degree in Communications, Business, or related field preferred.
Frequently asked questions about Marketing Manager at aion
What does a Marketing Manager at aion do?expand_more
Day-to-day, the Marketing Manager at aion will develop and execute portfolio-level marketing strategies to drive traffic, occupancy, and revenue; conduct market and competitive analysis to inform pricing and promotional strategies; oversee property websites and landing pages to ensure accurate content and strong seo performance; and train and coach onsite leasing teams on marketing best practices and lead handling.
What are the requirements for this Marketing Manager role?expand_more
To qualify for the Marketing Manager at aion position, applicants should have: 5+ years of progressive marketing experience; 3+ years in multifamily, residential real estate, or property management marketing; Bachelor's degree in Communications, Business, or related field (or equivalent experience); Proficiency with Google Analytics, Google Ads, social ad platforms, CRM/lead management systems, and marketing automation tools; and Knowledge of Fair Housing laws and advertising best practices.
Where is the Marketing Manager role at aion located?expand_more
Marketing Manager at aion is based in Josiah Henson Parkway, Pike and Rose, North Bethesda, Montgomery County, Maryland, 20852, United States. This is a on-site role.