Senior Economist
Not Disclosed•Full-TimeOn-site
location_onI 5, First Hill, Seattle, King County, Washington, 98104, United States
About the Role
Are you passionate about solving some of the most challenging and impactful measurement questions in B2B marketing? AWS Marketing is seeking an Economist to develop the science behind how we measure and optimize brand awareness investment. This is a greenfield opportunity to build a brand measurement capability from the ground up, defining the frameworks, methodologies, and best practices that will shape how AWS thinks about upper-funnel investment.
In this role, you will lead the design and development of a measurement framework for AWS's brand and upper-funnel marketing investments. You will work at the intersection of economics, marketing science, and business strategy to answer critical questions: How much should AWS invest in brand awareness globally, and over what time horizon? What is the impact of brand on customer preferences such as willingness to pay and cost of conversion? How should brand and demand generation investments be combined to maximize overall returns? How do upper-funnel salience metrics connect to revenue and long-term business outcomes?
This is as much a consulting role as it is an analytical one. You will frame investment questions and present findings to senior leadership (VP-level and above), operate independently in a space where established methodology does not yet exist in B2B marketing, and bring external best practices to inform a novel, credible approach tailored for AWS.
Work location
Work model: On-site
I 5, First Hill, Seattle, King County, Washington, 98104, United States
Seattle, Washington
Key Responsibilities
- check_circleDesign and build a rigorous measurement framework for brand and upper-funnel marketing investment
- check_circleDevelop econometric models to estimate the causal impact of brand awareness on customer preferences and revenue
- check_circleQuantify the optimal level of brand investment and returns relative to other marketing channels
- check_circleConnect upper-funnel brand metrics to downstream business outcomes including revenue and customer lifetime value
- check_circleApply causal inference methods to distinguish long-horizon brand effects from performance marketing feedback loops
- check_circlePartner with marketing leaders and finance teams to translate findings into actionable investment recommendations
- check_circleConsult with business stakeholders to frame brand investment tradeoffs and communicate results to senior leadership
- check_circleCollaborate with data scientists and engineers to operationalize models and integrate brand measurement into marketing science products
Requirements
- verifiedPhD in economics or equivalent
- verifiedExperience in analytics and applied economics
- verifiedExperience in developing and executing an analytic vision to solve business-relevant problems
- verifiedExperience in building statistical models using R, Python, STATA, or a related software
- verifiedExperience in industry, consulting, government or academic research
- verifiedExperience managing and measuring marketing performance in various channels
- verifiedExperience presenting to senior leadership
- verifiedKnowledge of modern machine learning methods and their integration with econometric approaches
Nice to Have
Experience in analytics and applied economics, experience in developing and executing an analytic vision to solve business-relevant problems, experience in building statistical models using R, Python, STATA, or a related software, experience in industry, consulting, government or academic research, experience managing and measuring marketing performance in various channels, experience presenting to senior leadership, knowledge of modern machine learning methods and their integration with econometric approaches.
Benefits & Perks
check_circleHealth insurance including medical, dental, vision, prescription, Basic Life & AD&D, and Supplemental life planscheck_circle401(k) matchingcheck_circlePaid time off and parental leavecheck_circleEmployee Assistance Program (EAP), Mental Health Support, and Medical Advice Linecheck_circleFlexible Spending Accountscheck_circleAdoption and Surrogacy Reimbursement coverage
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Skills, education and keywords
Skills: Econometric Models, Causal Inference, Machine Learning, R, Python, Stata, Multi-Touch Attribution, Incrementality Testing, Brand Measurement.
Education: PhD in Economics required.
Frequently asked questions about Senior Economist at Amazon
What does a Senior Economist at Amazon do?expand_more
Day-to-day, the Senior Economist at Amazon will design and build a rigorous measurement framework for brand and upper-funnel marketing investment; develop econometric models to estimate the causal impact of brand awareness on customer preferences and revenue; quantify the optimal level of brand investment and returns relative to other marketing channels; and connect upper-funnel brand metrics to downstream business outcomes including revenue and customer lifetime value.
What are the requirements for this Senior Economist role?expand_more
To qualify for the Senior Economist at Amazon position, applicants should have: PhD in economics or equivalent; Experience in analytics and applied economics; Experience in developing and executing an analytic vision to solve business-relevant problems; Experience in building statistical models using R, Python, STATA, or a related software; Experience in industry, consulting, government or academic research; and Experience managing and measuring marketing performance in various channels.
Where is the Senior Economist role at Amazon located?expand_more
Senior Economist at Amazon is based in I 5, First Hill, Seattle, King County, Washington, 98104, United States. This is a on-site role.
Is this Senior Economist job remote, hybrid, or on-site?expand_more
Amazon has listed this Senior Economist role as on-site.
How much experience is required for this Senior Economist role?expand_more
Candidates for Senior Economist at Amazon should have senior.
What skills do you need for the Senior Economist role at Amazon?expand_more
Key skills for Senior Economist at Amazon include Econometric Models; Causal Inference; Machine Learning; R; Python; Stata; Multi-Touch Attribution; and Incrementality Testing.
What education is required for Senior Economist at Amazon?expand_more
Educational requirements for this role: PhD in Economics required.
What category does the Senior Economist role belong to?expand_more
Senior Economist at Amazon is part of the accounting & finance job category on Recrutus.