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  1. Home
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  3. sales
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  5. Sales Manager (CPG)
VELO Advisory logo

Sales Manager (CPG)

Not Disclosed•Full-TimeHybrid

location_onVÉLO, 115, North 2nd Street, North Loop, Central, Minneapolis, Hennepin County, Minnesota, 55401, United States

Apply Now

About the Role

We are seeking a dynamic Sales Manager (CPG & Grocery) to lead and expand our grocery retail channel, with a specific focus on the KeHE and UNFI networks. This role is designed to drive revenue growth and elevate Essor's brand presence across multiple product lines by managing key retail partnerships and executing strategic initiatives.

The ideal candidate will operate with a business-owner mindset, leveraging exceptional relationship-building skills to onboard multiple Essor brands and maximize distribution opportunities. You will serve as the primary point of contact for buyer communications and negotiations, representing Essor at industry trade shows to strengthen relationships with grocery buyers and retail partners. Beyond external engagement, this position involves managing and mentoring a Sales Associate, fostering a collaborative, results-driven team environment through coaching and professional development.

Day-to-day, you will balance high-level strategic planning with technical operational execution. This includes mastering distributor portals like KeHE Connect and UNFI Insights to ensure account health, optimizing inventory levels to minimize out-of-stocks and fines, and collaborating with cross-functional teams in marketing, operations, and finance. You will also partner with Engineering and Data teams to automate reporting workflows and explore AI-powered analytics to anticipate market shifts and demand surges.

Our Culture

We are seeking individuals who embody our core values: owners who are continually raising the bar, and professionals who are sincerely open-minded. We value those willing to examine their strongest convictions with humility and who nurture differing perspectives to make better decisions.

Join a supportive, diverse, and global team with a growth mindset. As part of a scaling company, you will work alongside great industry professionals in a flexible hybrid working environment, with exciting opportunities to get involved in impactful projects.

Hiring Process

If you are ready to join our fast-paced company and drive growth in the grocery channel, please apply now.

Equal Opportunity Employer

We are an Equal Opportunity Employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, national origin, disability, or protected veteran status.

Work location

Work model: Hybrid

location_on

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Frequently asked questions about Sales Manager (CPG) at VELO Advisory

What does a Sales Manager (CPG) at VELO Advisory do?expand_more
Day-to-day, the Sales Manager (CPG) at VELO Advisory will develop and implement strategic account plans and forecasts to meet revenue and profitability objectives; partner with engineering and data teams to automate reporting workflows and ensure data accuracy; explore and advocate for ai-powered analytics to anticipate market shifts and regional demand surges; and build and maintain accurate sales forecasts while monitoring performance trends to adjust strategies.
What are the requirements for this Sales Manager (CPG) role?expand_more
VELO Advisory is looking for candidates who meet the following requirements: Experienced grocery account manager; Proven track record managing $20MM revenue portfolio within KeHE and UNFI; Mastery of KeHE Connect and UNFI Insights portals; Deep understanding of item setup, line reviews, chargeback codes, and pricing models (FOB vs. Delivered); Experience leading high-performance teams; and Willingness to travel as needed.
Where is the Sales Manager (CPG) role at VELO Advisory located?expand_more
Sales Manager (CPG) at VELO Advisory is based in VÉLO, 115, North 2nd Street, North Loop, Central, Minneapolis, Hennepin County, Minnesota, 55401, United States. This is a hybrid role.
Is this Sales Manager (CPG) job remote, hybrid, or on-site?expand_more
VELO Advisory has listed this Sales Manager (CPG) role as hybrid.
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VÉLO, 115, North 2nd Street, North Loop, Central, Minneapolis, Hennepin County, Minnesota, 55401, United States

Minneapolis, Minnesota

Key Responsibilities

  • check_circleDevelop and implement strategic account plans and forecasts to meet revenue and profitability objectives
  • check_circlePartner with Engineering and Data teams to automate reporting workflows and ensure data accuracy
  • check_circleExplore and advocate for AI-powered analytics to anticipate market shifts and regional demand surges
  • check_circleBuild and maintain accurate sales forecasts while monitoring performance trends to adjust strategies
  • check_circleOptimize fill rates and on-time delivery metrics by proactively managing inventory levels at distributor DCs
  • check_circlePartner with Operations and Supply Chain teams to align demand signals with production schedules
  • check_circleEstablish and maintain strong, trust-based relationships with grocery buyers and retail partners
  • check_circleManage and mentor a Sales Associate by providing coaching, performance feedback, and professional development
  • check_circleMaster operational back-end systems including item setup, promotional submissions, and deduction reconciliation
  • check_circleLead data-driven line review preparations and collaborate with cross-functional teams for smooth execution
  • check_circleServe as the primary point of contact for buyer communications, negotiations, and industry trade shows
  • check_circleOwn and manage a $20MM sales portfolio with a primary focus on KeHE and UNFI distributors

Requirements

  • verifiedExperienced grocery account manager
  • verifiedProven track record managing $20MM revenue portfolio within KeHE and UNFI
  • verifiedMastery of KeHE Connect and UNFI Insights portals
  • verifiedDeep understanding of item setup, line reviews, chargeback codes, and pricing models (FOB vs. Delivered)
  • verifiedExperience leading high-performance teams
  • verifiedWillingness to travel as needed
  • verifiedProficiency in retail data analytics tools (Preferred)

Nice to Have

Experience working with major retailers and proficiency in retail data analytics tools to optimize sales strategies.

Benefits & Perks

check_circleFlexible hybrid working environment
VELO Advisory cover image
VELO Advisory logo
Company

VELO Advisory

Industry

Business Consulting and Services

Headquarters

Minneapolis, MN

Open Roles

1

Fractional CFO Services Helping SMB owners have a growing and successful business without the cost of a full-time CFO.

Helping SMB Owners improve profit and cashflow without hiring a full-time CFO.

View company profilearrow_forwardlanguageWebsitelinkLinkedIn
Quick Overview

Experience

Mid Level

Job Type

Full-Time

Skills Required

Kehe ConnectUnfi InsightsGenerative AiRetail Data Analytics
Not Disclosed
arrow_forward
How much experience is required for this Sales Manager (CPG) role?expand_more
Candidates for Sales Manager (CPG) at VELO Advisory should have mid level.
What skills do you need for the Sales Manager (CPG) role at VELO Advisory?expand_more
Key skills for Sales Manager (CPG) at VELO Advisory include Kehe Connect; Unfi Insights; Generative Ai; and Retail Data Analytics.
What category does the Sales Manager (CPG) role belong to?expand_more
Sales Manager (CPG) at VELO Advisory is part of the sales job category on Recrutus.

About VELO Advisory

Helping SMB Owners improve profit and cashflow without hiring a full-time CFO.

Browse more roles: All VELO Advisory jobs, sales jobs on Recrutus.

Jobs by city
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Top states
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Top categories
Healthcare & Nursing jobsLogistics & Warehouse jobsEngineering jobsIT jobsSales jobsHospitality & Catering jobsAccounting & Finance jobs
Popular skills
CDL-A jobsExcel jobsEnglish jobsBLS jobs
Featured employers
Company
About usFAQContactPrivacy policyUS privacy noticeAccessibility

Recrutus helps candidates discover roles that match their skills and helps teams reach qualified applicants faster. Browse by metro, discipline, or work style — from internships to senior leadership.

© 2026 Recrutus. All rights reserved.
Terms of serviceCookie policyAcceptable useDMCA policyEmployer termsCandidate terms