Research Director, Marketing Audience Insights
Not Disclosed•Full-TimeOn-site
location_on4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States
The Mission
The New York Times seeks the truth and helps people understand the world. Independent journalism is at the heart of everything we do, from our world-renowned newsroom reporting from nearly 160 countries to our focus on how readers experience our journalism across print, audio, and our digital destinations. Our business strategy centers on making journalism so good that it is worth paying for.
About the Role
The Research Director leads research to inform and measure our brand strategy, reputation, and marketing efforts. As an individual contributor, you will deepen our understanding of our audiences and translate insights into clear, relevant strategies that shape communications, creative, media mix, and long-term planning. You will report to the Managing Director, Audience & Marketing Insights and work closely with partners in Marketing, Communications, and the Newsroom. This role offers frequent exposure to senior leadership and cross-functional stakeholders.
You will create the right research plans, implement qualitative and quantitative methods, lead meetings, and communicate insights for various internal audiences. This position is based in our New York City headquarters and requires regular attendance in the office.
Hiring Process
Candidates are encouraged to apply through The New York Times careers site. All legitimate job opportunities are accessible only through this official channel. The company will not ask applicants for financial information or payment, nor will they refer applicants to third parties for employment.
Equal Opportunity & Culture
The New York Times Company is committed to being the world's best source of independent, reliable, and quality journalism. To achieve this, we embrace a diverse workforce with a broad range of backgrounds and experiences across all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation, gender identity and expression, disability, genetic trait, carrier status, citizenship, veteran status, or other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.
The Company encourages those with criminal histories to apply and will consider their applications in a manner consistent with applicable "Fair Chance" laws. We provide reasonable accommodations as required by applicable laws for the application or interview process. Individuals seeking an accommodation should email reasonable.accommodations@nytimes.com.
Security Notice
Please beware of fraudulent job postings. Scammers may post fake opportunities or make fraudulent offers to collect personal information or money. The New York Times will never ask for payment or financial information. If you suspect a fraudulent offer, you can report it to NYTapplicants@nytimes.com or file a report with the Federal Trade Commission or your state attorney general.
Similar Job Opportunities
Skills, education and keywords
Skills: Quantitative Research, Qualitative Research, Brand Research, Brand Tracking, Campaign Measurement, Brand Strategy, Creative Message Evaluation, Data Mining, Questionnaire Development, Screener Development.
Education: B.A./B.S. degree in a relevant field preferred.
Frequently asked questions about Research Director, Marketing Audience Insights at The New York Times
What does a Research Director, Marketing Audience Insights at The New York Times do?expand_more
Day-to-day, the Research Director, Marketing Audience Insights at The New York Times will lead end-to-end quantitative and qualitative research projects to develop messages, campaigns, and media strategies; partner with marketing and communications leaders to clarify business questions and scope research methodologies; design and implement concept testing, creative evaluation, and brand tracking approaches to evolve brand strategy; and create campaign measurement approaches to evaluate the effectiveness of brand marketing, earned media, and pr campaigns.
What are the requirements for this Research Director, Marketing Audience Insights role?expand_more
To qualify for the Research Director, Marketing Audience Insights at The New York Times position, applicants should have: 10+ years of hands-on experience in marketing research or consumer insights; 3+ years of experience leading marketing and communications effectiveness measurement programs; and B.A./B.S. degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Marketing, Business).