Marketing Manager
Not Disclosed•Full-TimeOn-site
location_on1096, North Dudley Street, Pomona, Los Angeles County, California, 91768, United States
About the Role
Reporting to the Vice President of Marketing and Sales, the Marketing Manager serves as the strategic architect for the Fairplex and the Los Angeles County Fair. This role is dedicated to driving attendance growth, enhancing brand awareness, and ensuring the sustainable competitive advantage of the organization through comprehensive marketing, brand development, and market intelligence.
The position acts as the central hub for all marketing execution, overseeing the management of the comprehensive marketing budget and directing trade, consumer, and paid social media programs. The Marketing Manager cultivates vital relationships with diverse community organizations to reflect the market's demographics while providing essential marketing support to all Fairplex business units and strategic partners. From managing external agencies to designing digital initiatives for Fairplex websites and self-produced events, this role ensures that every campaign reinforces the corporate brand identity and aligns with overarching business goals.
Hiring Process
Candidates are invited to submit their applications for review. The selection process evaluates leadership capabilities, strategic planning skills, and the ability to thrive in a fast-paced environment with tight deadlines.
Equal Opportunity
Fairplex is an equal opportunity employer committed to building a diverse and inclusive workforce.
Work location
Work model: On-site
1096, North Dudley Street, Pomona, Los Angeles County, California, 91768, United States
Pomona, California
Key Responsibilities
- check_circleManage the comprehensive marketing budget to meet organizational goals
- check_circleDevelop diversity and community-based market strategies to cultivate business relationships
Similar Job Opportunities
Frequently asked questions about Marketing Manager at Fairplex
What does a Marketing Manager at Fairplex do?expand_more
Day-to-day, the Marketing Manager at Fairplex will manage the comprehensive marketing budget to meet organizational goals; develop diversity and community-based market strategies to cultivate business relationships; provide marketing support to business units to meet revenue and attendance targets; and oversee trade and consumer advertising, promotions, and paid social media programs.
What are the requirements for this Marketing Manager role?expand_more
To qualify for the Marketing Manager at Fairplex position, applicants should have: Undergraduate degree from accredited college or university; 5+ years leadership experience in advertising or promotions; Valid California driver's license; Knowledge of word processing, spreadsheet, and database applications; and Working knowledge of data entry and accounting.
Where is the Marketing Manager role at Fairplex located?expand_more
Marketing Manager at Fairplex is based in 1096, North Dudley Street, Pomona, Los Angeles County, California, 91768, United States. This is a on-site role.
Is this Marketing Manager job remote, hybrid, or on-site?expand_more
Fairplex has listed this Marketing Manager role as on-site.