Programmatic Media Manager
Not Disclosed•Full-TimeOn-site
location_on86, Western Avenue, Morristown, Morris County, New Jersey, 07960, United States
Digital Commerce Operations serves as the global managed services arm of Accenture Song's Commerce Practice. We transform and manage the end-to-end digital sales cycle by optimizing, evolving, and scaling the buying and selling processes for clients and their consumers across DTC, B2B, B2C, and B2B2C models. Our mission is to drive profitable and scalable growth through human-driven and digitally enabled activities.
We operate within a fast-accelerating consumer brand agency that is defining the future of connected commerce. By leveraging research, data, analytics, strategy, creative, and industry-leading expertise, we grow and optimize world-class brands across all channels of commerce, regardless of where they are in their journey.
As a Programmatic Media Manager, you will serve as the resident expert on all things programmatic trading. This role is designed for a proactive self-starter who thrives in a fast-paced environment and possesses an ever-learning mindset. You will be responsible for maintaining platform certifications and staying ahead of industry trends in both the Retail and DTC verticals.
Your day-to-day involves running campaigns across platforms such as The Trade Desk, Amazon DSP, and Walmart DSP, while navigating the broader programmatic ecosystem including CTV, Standard Display, Native, Digital Out of Home, and Digital Audio. You will build, QA, monitor, and optimize campaigns to ensure deliverables and KPIs are met, adjusting pacing as needed to remain within budget parameters.
Beyond execution, you will conduct regular and ad-hoc analysis to identify performance opportunities, support the team in building documentation for media processes, and provide thoughtful points of view to internal media teams. A key part of your success will be communicating effectively with key stakeholders, including clients and account teams, through regular reporting and status meetings to keep them updated on campaign and account-level performance.
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Work model: On-site
86, Western Avenue, Morristown, Morris County, New Jersey, 07960, United States
Morristown, New Jersey
Additional hands-on keyboard experience working with a DSP (i.e., The Trade Desk, DV360, StackAdapt, etc.); Bachelor's degree preferably in Marketing, Statistics, Computer Science, Business, or relevant work experience; Retail media experience or Experience with Walmart DSP; Strong understanding of the creative and pixel trafficking process; Experience working with DSPs (The Trade Desk, Amazon DSP, Walmart DSP, Roundel, DV360, StackAdapt, etc.); DMPs (LiveRamp, etc.); ad servers (DCM, FlashTalking, Sizmek, etc.); Third party verification vendors (IAS, DoubleVerify, Moat); media accounting systems (MediaOcean, Prisma, Adazzle); Demonstrable knowledge of real-time bidding, DSP platforms, attribution models, and associated technologies; Basic tag trouble-shooting skills; Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis; In-depth understanding of digital media fundamentals and language; Agency experience is preferred; A strong work ethic; able to work on different clients, meet deadlines and deliver results; Proven experience optimizing campaigns to performance metrics, achieving client's KPIs; Ability to multitask and identify prioritizations under deadlines in a fast-paced environment; Proactive self-starter, problem-solver, & hyper analytical; Ability to build and maintain partnerships with media partners and vendors; Life-long learner & intellectual agility with an ever-learning mindset
Skills: The Trade Desk, Amazon DSP, Walmart DSP, DV360, Stackadapt, Roundel, Liveramp, DCM, Flashtalking, Sizmek.
Education: Bachelor's degree preferably in Marketing, Statistics, Computer Science, Business, or relevant work experience.
