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  1. Home
  2. chevron_right
  3. pr, advertising & marketing
  4. chevron_right
  5. Product Marketing Specialist
Stride, Inc. logo

Product Marketing Specialist

Not Disclosed•Full-TimeRemote

location_onLittle Rock Trail, Warehouse District, Raleigh, Wake County, North Carolina, 27602, United States

Apply Now

About the Team

Stride is a fast-paced, end-to-end corporate marketing department dedicated to continually testing new approaches to improve performance. Our diverse team values collaboration, thrives on working together, and celebrates successes as a unit. We are committed to ensuring that prospective and existing customers fully understand and achieve value in our offerings, directly supporting Stride's overall goals and strategic growth priorities.

About the Role

As a Product Marketing Specialist, you will serve as the strategic connective tissue between Marketing, School Operations, and other key cross-functional teams. Reporting to the Senior Director of Product Marketing, your mission is to deeply understand customer targets, craft compelling positioning and messaging, and create omni-channel campaigns that drive enrollment and improve retention.

You will play a pivotal role in planning, executing, and supporting marketing campaigns for Stride's strategic products and programs. This involves partnering with stakeholders to set strategic objectives, developing comprehensive launch plans, and influencing roadmaps to refine product opportunities. Your day-to-day will involve collaborating with internal Creative and Development teams to build digital assets, working with Market Research to identify trends, and leveraging data to optimize product presentation through rigorous A/B testing. This is an opportunity to innovate and make a tangible impact on the organization's growth.

Hiring Process

If you are interested in joining our team, please submit your application through our careers portal. For candidates with disabilities requiring a reasonable accommodation to apply, please contact stridecareers@k12.com.

Equal Opportunity Employer

Stride, Inc. is an equal opportunity employer. We consider qualified applicants for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We comply with all legally required affirmative action obligations and do not discriminate against applicants who inquire about or disclose their pay.

Work location

Work model: Remote

location_on

Little Rock Trail, Warehouse District, Raleigh, Wake County, North Carolina, 27602, United States

Raleigh, North Carolina

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Frequently asked questions about Product Marketing Specialist at Stride, Inc.

What does a Product Marketing Specialist at Stride, Inc. do?expand_more
Day-to-day, the Product Marketing Specialist at Stride, Inc. will develop and implement comprehensive new product launch plans including positioning and go-to-market strategies; manage commercial launch plans and marketing campaigns to drive customer acquisition and retention; conduct market research to identify customer needs, trends, and competitive landscape to inform marketing strategies; and monitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives.
What are the requirements for this Product Marketing Specialist role?expand_more
To qualify for the Product Marketing Specialist at Stride, Inc. position, applicants should have: 4+ years of experience in marketing; Ability to clear required background check; and Ability to travel 10% of the time.
Where is the Product Marketing Specialist role at Stride, Inc. located?expand_more
Product Marketing Specialist at Stride, Inc. is based in Little Rock Trail, Warehouse District, Raleigh, Wake County, North Carolina, 27602, United States. This is a remote role.
Is this Product Marketing Specialist job remote, hybrid, or on-site?expand_more
Stride, Inc. has listed this Product Marketing Specialist role as remote.
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Key Responsibilities

  • check_circleDevelop and implement comprehensive new product launch plans including positioning and go-to-market strategies
  • check_circleManage commercial launch plans and marketing campaigns to drive customer acquisition and retention
  • check_circleConduct market research to identify customer needs, trends, and competitive landscape to inform marketing strategies
  • check_circleMonitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives
  • check_circleCreate go-to-market plans by collaborating with Academic Services, School Operations, and Demand Generation teams
  • check_circlePartner with internal Creative and Dev Teams to produce emails, landing pages, and lead capture forms
  • check_circleDevelop compelling product content and collateral that communicates unique value propositions to target audiences
  • check_circleDesign and execute A/B testing to optimize product presentation for target audiences

Requirements

  • verified4+ years of experience in marketing
  • verifiedAbility to clear required background check
  • verifiedAbility to travel 10% of the time

Nice to Have

Product marketing or brand management experience. Ed tech experience. Adept at leveraging AI.

Benefits & Perks

check_circleHealth benefitscheck_circleRetirement contributionscheck_circlePaid time offcheck_circleEligibility for bonus
Stride, Inc. logo
Company

Stride, Inc.

Industry

pr, advertising & marketing

View company profilearrow_forwardlanguageWebsite
Quick Overview

Experience

4+ yrs (Mid Level)

Job Type

Full-Time

Skills Required

Product MarketingBrand ManagementDigital MarketingMarket ResearchA/b TestingAi
arrow_forward
How much experience is required for this Product Marketing Specialist role?expand_more
Product Marketing Specialist at Stride, Inc. typically requires 4+ years of relevant experience at the mid level level.
What skills do you need for the Product Marketing Specialist role at Stride, Inc.?expand_more
Key skills for Product Marketing Specialist at Stride, Inc. include Product Marketing; Brand Management; Digital Marketing; Market Research; A/b Testing; and Ai.
What category does the Product Marketing Specialist role belong to?expand_more
Product Marketing Specialist at Stride, Inc. is part of the pr, advertising & marketing job category on Recrutus.
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