Product Marketing Specialist
Not Disclosed•Full-TimeRemote
location_onKehillat Israel, 2014, Forest Road, Lansing, Ingham County, Michigan, 48910, United States
About the Team
You will join a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Our diverse team values contributions, thrives on collaboration, and celebrates successes together. As a Product Marketing Specialist, you will act as the strategic connective tissue between Marketing, School Operations, and other key cross-functional teams, ensuring prospective and existing customers fully understand and achieve value in what we offer.
About the Role
Reporting to the Senior Director of Product Marketing, this role is designed to deeply understand customer targets and craft compelling positioning and messaging. You will create omni-channel campaigns to drive enrollment and improve retention, supporting Stride's portfolio of programs. These businesses represent Stride's strategic growth priorities, offering you significant opportunities to innovate and make a tangible impact on the organization.
Your day-to-day involves planning, executing, and supporting marketing campaigns for one or more of Stride's products, programs, or initiatives. You will partner with stakeholders to set strategic objectives, develop launch plans, and influence roadmaps. By measuring effectiveness and contributing to an ongoing learning agenda through rigorous and agile testing, you will help refine how we communicate our unique value proposition to target audiences.
Hiring Process
If you are interested in this opportunity, please submit your application through our careers portal. We review applications on a rolling basis and look forward to learning about your background.
Equal Opportunity Employer
Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We comply with all legally required affirmative action obligations and do not discriminate against applicants who inquire about or disclose their pay.
If you are a job seeker with a disability and require a reasonable accommodation to apply, please contact stridecareers@k12.com.
Work location
Work model: Remote
Kehillat Israel, 2014, Forest Road, Lansing, Ingham County, Michigan, 48910, United States
Lansing, Michigan
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Frequently asked questions about Product Marketing Specialist at Stride, Inc.
What does a Product Marketing Specialist at Stride, Inc. do?expand_more
A Product Marketing Specialist at Stride, Inc. is responsible for the following: Develop and implement comprehensive new product launch plans including positioning and go-to-market strategies; Manage commercial launch plans and marketing campaigns to drive customer acquisition and retention; Monitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives; and Conduct market research to identify customer needs, trends, and competitive landscapes to inform marketing strategies.
What are the requirements for this Product Marketing Specialist role?expand_more
To qualify for the Product Marketing Specialist at Stride, Inc. position, applicants should have: 4+ years of experience in marketing; Ability to clear required background check; and Ability to travel 10% of the time.
Where is the Product Marketing Specialist role at Stride, Inc. located?expand_more
Product Marketing Specialist at Stride, Inc. is based in Kehillat Israel, 2014, Forest Road, Lansing, Ingham County, Michigan, 48910, United States. This is a remote role.
Is this Product Marketing Specialist job remote, hybrid, or on-site?expand_more
Stride, Inc. has listed this Product Marketing Specialist role as remote.