Product Marketing Specialist
Not Disclosed•Full-TimeRemote
location_onNorth 3rd Street, Central City, Phoenix, Maricopa County, Arizona, 85004, United States
About the Team
Stride operates a fast-paced, end-to-end corporate marketing department dedicated to continually testing new approaches to improve performance. Our diverse team values collaboration, thrives on shared contributions, and celebrates successes together. We are committed to ensuring that prospective and existing customers fully understand and achieve value in our offerings, directly supporting Stride's overall goals and strategic growth priorities.
About the Role
As a Product Marketing Specialist, you will serve as the strategic connective tissue between Marketing, School Operations, and other key cross-functional teams. Reporting to the Senior Director of Product Marketing, your mission is to deeply understand customer targets, craft compelling positioning and messaging, and create omni-channel campaigns that drive enrollment and improve retention.
You will play a pivotal role in planning, executing, and supporting marketing campaigns for Stride's products and initiatives. This involves partnering with stakeholders to set strategic objectives, developing launch plans, and influencing roadmaps to refine product opportunities. You will work closely with internal Creative and Development teams to produce deliverables such as emails, landing pages, and lead capture forms, while collaborating with Market Research to identify trends and customer needs. Your work will be defined by rigorous and agile testing, measuring effectiveness, and contributing to an ongoing learning agenda to optimize product presentation and marketing strategies.
Hiring Process
If you are a job seeker with a disability and require a reasonable accommodation to apply for this job, please contact stridecareers@k12.com.
Equal Opportunity Employer
Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We comply with all legally required affirmative action obligations and do not discriminate against applicants who inquire about or disclose their pay. All employment is "at-will" as governed by the law of the state where the employee works.
Work location
Work model: Remote
North 3rd Street, Central City, Phoenix, Maricopa County, Arizona, 85004, United States
Phoenix, Arizona
Key Responsibilities
- check_circleDevelop and implement comprehensive new product launch plans including positioning and go-to-market strategies
- check_circleManage commercial launch plans and marketing campaigns to drive customer acquisition and retention
- check_circleMonitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives
- check_circleConduct market research to identify customer needs, trends, and competitive landscapes to inform marketing strategies
- check_circleCreate go-to-market plans by collaborating with Academic Services, School Operations, and Demand Generation teams
- check_circlePartner with internal Creative and Dev Teams to produce emails, landing pages, and lead capture forms
- check_circleDevelop compelling product content and collateral that communicates unique value propositions to target audiences
- check_circleDesign and execute A/B testing to optimize product presentation for target audiences
Requirements
- verified4+ years of experience in marketing
- verifiedAbility to clear required background check
- verifiedAbility to travel 10% of the time
Nice to Have
Product marketing or brand management experience. Ed tech experience. Adept at leveraging AI.
Benefits & Perks
check_circleEligible employees may receive a bonus
Similar Job Opportunities
Frequently asked questions about Product Marketing Specialist at Stride, Inc.
What does a Product Marketing Specialist at Stride, Inc. do?expand_more
A Product Marketing Specialist at Stride, Inc. is responsible for the following: Develop and implement comprehensive new product launch plans including positioning and go-to-market strategies; Manage commercial launch plans and marketing campaigns to drive customer acquisition and retention; Monitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives; and Conduct market research to identify customer needs, trends, and competitive landscapes to inform marketing strategies.
What are the requirements for this Product Marketing Specialist role?expand_more
To qualify for the Product Marketing Specialist at Stride, Inc. position, applicants should have: 4+ years of experience in marketing; Ability to clear required background check; and Ability to travel 10% of the time.
Where is the Product Marketing Specialist role at Stride, Inc. located?expand_more
Product Marketing Specialist at Stride, Inc. is based in North 3rd Street, Central City, Phoenix, Maricopa County, Arizona, 85004, United States. This is a remote role.
Is this Product Marketing Specialist job remote, hybrid, or on-site?expand_more
Stride, Inc. has listed this Product Marketing Specialist role as remote.
How much experience is required for this Product Marketing Specialist role?expand_more
Product Marketing Specialist at Stride, Inc. typically requires 4+ years of relevant experience at the mid level level.
What skills do you need for the Product Marketing Specialist role at Stride, Inc.?expand_more
Key skills for Product Marketing Specialist at Stride, Inc. include Product Marketing; Brand Management; Digital Marketing; Market Research; A/b Testing; and Ai.
What category does the Product Marketing Specialist role belong to?expand_more
Product Marketing Specialist at Stride, Inc. is part of the pr, advertising & marketing job category on Recrutus.