Product Marketing Specialist
Not Disclosed•Full-TimeRemote
location_onStockyard Boulevard, Downtown Nashville, Nashville, Davidson County, Middle Tennessee, Tennessee, 37219, United States
About the Team
Stride, Inc. operates a fast-paced, end-to-end corporate marketing department dedicated to continually testing new approaches to improve performance. Our diverse team values collaboration, thrives on shared contributions, and celebrates successes together. We are committed to ensuring that prospective and existing customers fully understand and achieve value in our offerings, directly supporting Stride's overall goals and strategic growth priorities.
About the Role
As a Product Marketing Specialist, you will serve as the strategic connective tissue between Marketing, School Operations, and other key cross-functional teams. Reporting to the Senior Director of Product Marketing, your mission is to deeply understand customer targets, craft compelling positioning and messaging, and create omni-channel campaigns that drive enrollment and improve retention.
You will be responsible for planning, executing, and supporting marketing campaigns for one or more of Stride's products, programs, or initiatives. This involves working with stakeholders to set strategic objectives, developing launch plans, and partnering with internal or external teams to create communications for multiple channels. You will also measure the effectiveness of these initiatives, contributing to an ongoing learning agenda through rigorous and agile testing. In this role, you will have significant opportunities to innovate and make a tangible impact on the organization's growth.
Hiring Process
If you are a job seeker with a disability and require a reasonable accommodation to apply for this position, please contact stridecareers@k12.com.
Equal Opportunity Employer
Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We comply with all legally required affirmative action obligations and do not discriminate against applicants who inquire about or disclose their pay.
Work location
Work model: Remote
Stockyard Boulevard, Downtown Nashville, Nashville, Davidson County, Middle Tennessee, Tennessee, 37219, United States
Nashville, Tennessee
Key Responsibilities
- check_circleDevelop and implement comprehensive new product launch plans including positioning and go-to-market strategies
- check_circleManage commercial launch plans and marketing campaigns to drive customer acquisition and retention
- check_circleConduct market research to identify customer needs, trends, and competitive landscape to inform marketing strategies
- check_circleMonitor and analyze marketing metrics to evaluate initiative effectiveness and make data-driven optimization recommendations
- check_circleCreate go-to-market plans by collaborating with Academic Services, School Operations, and Demand Generation teams
- check_circleDevelop compelling product content and collateral that communicates unique value propositions to target audiences
- check_circleCollaborate with school operations and product teams to integrate features and differentiators into launch materials
- check_circlePartner with Creative and Dev Teams to produce emails, landing pages, lead capture forms, and reporting assets
- check_circleDesign and execute A/B testing to optimize product presentation for target audiences
Requirements
- verified4+ years of experience in marketing
- verifiedAbility to travel 10% of the time
- verifiedAbility to clear required background check
Nice to Have
Product marketing or brand management experience. Ed tech experience. Adept at leveraging AI.
Benefits & Perks
check_circleHealth benefitscheck_circleRetirement contributionscheck_circlePaid time off
Similar Job Opportunities
Frequently asked questions about Product Marketing Specialist at Stride, Inc.
What does a Product Marketing Specialist at Stride, Inc. do?expand_more
In this Product Marketing Specialist at Stride, Inc. role, you will develop and implement comprehensive new product launch plans including positioning and go-to-market strategies; manage commercial launch plans and marketing campaigns to drive customer acquisition and retention; conduct market research to identify customer needs, trends, and competitive landscape to inform marketing strategies; and monitor and analyze marketing metrics to evaluate initiative effectiveness and make data-driven optimization recommendations.
What are the requirements for this Product Marketing Specialist role?expand_more
To qualify for the Product Marketing Specialist at Stride, Inc. position, applicants should have: 4+ years of experience in marketing; Ability to travel 10% of the time; and Ability to clear required background check.
Where is the Product Marketing Specialist role at Stride, Inc. located?expand_more
Product Marketing Specialist at Stride, Inc. is based in Stockyard Boulevard, Downtown Nashville, Nashville, Davidson County, Middle Tennessee, Tennessee, 37219, United States. This is a remote role.
Is this Product Marketing Specialist job remote, hybrid, or on-site?expand_more
Stride, Inc. has listed this Product Marketing Specialist role as remote.
How much experience is required for this Product Marketing Specialist role?expand_more
Product Marketing Specialist at Stride, Inc. typically requires 4+ years of relevant experience at the mid level level.
What skills do you need for the Product Marketing Specialist role at Stride, Inc.?expand_more
Key skills for Product Marketing Specialist at Stride, Inc. include Product Marketing; Brand Management; Digital Marketing; Market Research; A/b Testing; and Ai.
What category does the Product Marketing Specialist role belong to?expand_more
Product Marketing Specialist at Stride, Inc. is part of the pr, advertising & marketing job category on Recrutus.