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  1. Home
  2. chevron_right
  3. pr, advertising & marketing
  4. chevron_right
  5. Product Marketing Specialist
Stride, Inc. logo

Product Marketing Specialist

Not Disclosed•Full-TimeRemote

location_on422, South Kansas Avenue, Topeka, Shawnee County, Kansas, 66603, United States

Apply Now

About the Team

You will join a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Our diverse team values contributions, thrives on collaboration, and celebrates successes together. As a strategic connective tissue between Marketing, School Operations, and other key cross-functional teams, we work to ensure prospective and existing customers are fully aware of, understand, and achieve value in what we offer, supporting Stride's overall goals and strategic growth priorities.

About the Role

As a Product Marketing Specialist, you will deeply understand customer targets to craft compelling positioning and messaging. Your mission is to create omni-channel campaigns that drive enrollment and improve retention for Stride's portfolio of programs. You will act as the bridge between Marketing, School Operations, and other key teams, ensuring that our products and initiatives resonate with our audience.

In this role, you will plan, execute, and support marketing campaigns while measuring their effectiveness through rigorous and agile testing. You will have numerous opportunities to innovate and make a significant impact on the organization by influencing roadmaps and refining strategies based on data-driven insights. This position offers a dynamic environment where you can apply your knowledge of online K-12 education and digital marketing to continuously improve our strategies.

Hiring Process

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.

Equal Opportunity

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Work location

Work model: Remote

location_on

422, South Kansas Avenue, Topeka, Shawnee County, Kansas, 66603, United States

Topeka, Kansas

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Frequently asked questions about Product Marketing Specialist at Stride, Inc.

What does a Product Marketing Specialist at Stride, Inc. do?expand_more
Day-to-day, the Product Marketing Specialist at Stride, Inc. will develop and implement comprehensive new product launch plans including positioning and go-to-market strategies; manage commercial launch plans and marketing campaigns to drive customer acquisition and retention; monitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives; and conduct market research to identify customer needs, trends, and competitive landscapes to inform marketing strategies.
What are the requirements for this Product Marketing Specialist role?expand_more
To qualify for the Product Marketing Specialist at Stride, Inc. position, applicants should have: 4+ years of experience in marketing; Ability to travel 10% of the time; and Ability to clear required background check.
Where is the Product Marketing Specialist role at Stride, Inc. located?expand_more
Product Marketing Specialist at Stride, Inc. is based in 422, South Kansas Avenue, Topeka, Shawnee County, Kansas, 66603, United States. This is a remote role.
Is this Product Marketing Specialist job remote, hybrid, or on-site?expand_more
Stride, Inc. has listed this Product Marketing Specialist role as remote.
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Key Responsibilities

  • check_circleDevelop and implement comprehensive new product launch plans including positioning and go-to-market strategies
  • check_circleManage commercial launch plans and marketing campaigns to drive customer acquisition and retention
  • check_circleMonitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives
  • check_circleConduct market research to identify customer needs, trends, and competitive landscapes to inform marketing strategies
  • check_circleCreate go-to-market plans by collaborating with Academic Services, School Operations, and Demand Generation teams
  • check_circleDevelop compelling product content and collateral that effectively communicates unique value propositions to target audiences
  • check_circleCollaborate with school operations and product teams to integrate features and differentiators into launch materials
  • check_circlePartner with Creative and Dev teams to produce emails, landing pages, lead capture forms, and reporting assets
  • check_circleDesign and execute A/B testing to optimize product presentation for target audiences

Requirements

  • verified4+ years of experience in marketing
  • verifiedAbility to travel 10% of the time
  • verifiedAbility to clear required background check

Nice to Have

Product marketing or brand management experience. Ed tech experience. Adept at leveraging AI.

Benefits & Perks

check_circleEligible employees may receive a bonus
Stride, Inc. logo
Company

Stride, Inc.

Industry

pr, advertising & marketing

View company profilearrow_forwardlanguageWebsite
Quick Overview

Experience

4+ yrs (Mid Level)

Job Type

Full-Time

Skills Required

Product MarketingBrand ManagementDigital MarketingMarket ResearchA/b TestingAi
arrow_forward
How much experience is required for this Product Marketing Specialist role?expand_more
Product Marketing Specialist at Stride, Inc. typically requires 4+ years of relevant experience at the mid level level.
What skills do you need for the Product Marketing Specialist role at Stride, Inc.?expand_more
Key skills for Product Marketing Specialist at Stride, Inc. include Product Marketing; Brand Management; Digital Marketing; Market Research; A/b Testing; and Ai.
What category does the Product Marketing Specialist role belong to?expand_more
Product Marketing Specialist at Stride, Inc. is part of the pr, advertising & marketing job category on Recrutus.
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