Product Marketing Specialist
Not Disclosed•Full-TimeRemote
location_onViejo Trail (179), Santa Fe County, New Mexico, United States
About the Team
Stride is a fast-paced, end-to-end corporate marketing department dedicated to continually testing new approaches to improve performance. Our diverse team values collaboration, thrives on working together, and celebrates successes as a unit. We are committed to ensuring that prospective and existing customers fully understand and achieve value in our offerings, directly supporting Stride's overall mission and strategic growth priorities.
About the Role
As a Product Marketing Specialist, you will serve as the strategic connective tissue between Marketing, School Operations, and other key cross-functional teams. Reporting to the Senior Director of Product Marketing, your primary mission is to deeply understand customer targets, craft compelling positioning and messaging, and create omni-channel campaigns that drive enrollment and improve retention.
You will play a pivotal role in planning, executing, and supporting marketing campaigns for Stride's strategic products and initiatives. This involves partnering with stakeholders to set strategic objectives, developing comprehensive launch plans, and influencing roadmaps to refine product opportunities. You will work closely with internal Creative and Development teams to produce digital deliverables, collaborate with Market Research to identify trends, and utilize data-driven insights to optimize product presentation through rigorous A/B testing.
This is a remote position offering significant opportunities to innovate and make a tangible impact on the organization's growth. You will act as a credible subject matter expert, fostering strong relationships with internal teams and external organizations while staying ahead of the latest trends in online K-12 education and digital marketing.
Hiring Process
If you are a job seeker with a disability and require a reasonable accommodation to apply for this position, please contact stridecareers@k12.com.
Equal Opportunity Employer
Stride, Inc. is an equal opportunity employer. We consider qualified applicants for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We comply with all legally required affirmative action obligations and ensure that applicants are not discriminated against for inquiring about or disclosing pay information.
Work location
Work model: Remote
Viejo Trail (179), Santa Fe County, New Mexico, United States
New Mexico
Key Responsibilities
- check_circleDevelop and implement comprehensive new product launch plans including positioning and go-to-market strategies
- check_circleManage commercial launch plans and marketing campaigns to drive customer acquisition and retention
- check_circleConduct market research to identify customer needs, trends, and competitive landscape to inform marketing strategies
- check_circleMonitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives
- check_circleCollaborate with school operations and product teams to incorporate features and differentiators into launch materials
- check_circleCreate go-to-market plans by collaborating with Academic Services, School Operations, and Demand Generation teams
- check_circlePartner with internal Creative and Dev Teams to produce emails, landing pages, and lead capture forms
- check_circleDevelop compelling product content and collateral that communicates unique value propositions to target audiences
Requirements
- verified4+ years of experience in marketing
- verifiedAbility to clear required background check
- verifiedAbility to travel 10% of the time
Nice to Have
Product marketing or brand management experience. Ed tech experience. Adept at leveraging AI.
Benefits & Perks
check_circleHealth benefits, retirement contributions, and paid time off
Similar Job Opportunities
Frequently asked questions about Product Marketing Specialist at Stride, Inc.
What does a Product Marketing Specialist at Stride, Inc. do?expand_more
A Product Marketing Specialist at Stride, Inc. is responsible for the following: Develop and implement comprehensive new product launch plans including positioning and go-to-market strategies; Manage commercial launch plans and marketing campaigns to drive customer acquisition and retention; Conduct market research to identify customer needs, trends, and competitive landscape to inform marketing strategies; and Monitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives.
What are the requirements for this Product Marketing Specialist role?expand_more
Stride, Inc. is looking for candidates who meet the following requirements: 4+ years of experience in marketing; Ability to clear required background check; and Ability to travel 10% of the time.
Where is the Product Marketing Specialist role at Stride, Inc. located?expand_more
Product Marketing Specialist at Stride, Inc. is based in Viejo Trail (179), Santa Fe County, New Mexico, United States. This is a remote role.
Is this Product Marketing Specialist job remote, hybrid, or on-site?expand_more
Stride, Inc. has listed this Product Marketing Specialist role as remote.
How much experience is required for this Product Marketing Specialist role?expand_more
Product Marketing Specialist at Stride, Inc. typically requires 4+ years of relevant experience at the mid level level.
What skills do you need for the Product Marketing Specialist role at Stride, Inc.?expand_more
Key skills for Product Marketing Specialist at Stride, Inc. include Product Marketing; Brand Management; Digital Marketing; Market Research; A/b Testing; and Ai.
What category does the Product Marketing Specialist role belong to?expand_more
Product Marketing Specialist at Stride, Inc. is part of the pr, advertising & marketing job category on Recrutus.