Product Marketing Specialist

About the Team

Stride, Inc. operates a fast-paced, end-to-end corporate marketing department dedicated to continually testing new approaches to improve performance. Our diverse team values collaboration, thrives on shared contributions, and celebrates successes together. We are committed to ensuring that prospective and existing customers fully understand and achieve value in our offerings, directly supporting Stride's overall mission and strategic growth priorities.

About the Role

As a Product Marketing Specialist, you will serve as the strategic connective tissue between Marketing, School Operations, and other key cross-functional teams. Reporting to the Senior Director of Product Marketing, your primary mission is to deeply understand customer targets, craft compelling positioning and messaging, and create omni-channel campaigns that drive enrollment and improve retention.

You will play a pivotal role in planning, executing, and supporting marketing campaigns for Stride's strategic products and programs. This involves partnering with stakeholders to set strategic objectives, developing comprehensive launch plans, and influencing roadmaps to refine product opportunities. Your day-to-day will focus on measuring the effectiveness of initiatives through rigorous and agile testing, contributing to an ongoing learning agenda. By working closely with Academic Services, Demand Generation, and Creative teams, you will ensure that our unique value proposition is effectively communicated across digital and offline channels, helping to innovate and make a tangible impact on the organization.

Hiring Process

We are looking for candidates who demonstrate a strong growth mindset and the ability to drive clarity in the face of ambiguity. While specific interview steps are not detailed in this posting, the process is designed to assess your strategic thinking, analytical skills, and collaborative abilities.

Application Instructions

If you are a job seeker with a disability and require a reasonable accommodation to apply for this job, please contact stridecareers@k12.com.

Equal Opportunity Employer

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We comply with all legally required affirmative action obligations and do not discriminate against applicants who inquire about or disclose their pay. All employment is "at-will" as governed by the law of the state where the employee works.