Product Marketing Specialist
Not Disclosed•Full-TimeRemote
location_onEast 8th Street, Downtown, Saint Paul, Ramsey County, Minnesota, 55101, United States
About the Team
You will join a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Our diverse team values contributions, thrives on collaboration, and celebrates successes together. As a strategic connective tissue between Marketing, School Operations, and other key cross-functional teams, we work to ensure that prospective and existing customers are fully aware of, understand, and achieve value in what we offer, thus supporting Stride's overall goals.
About the Role
As a Product Marketing Specialist, you will be responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improve retention. You will support Stride's portfolio of programs, which are the company's strategic growth priorities, giving you many opportunities to innovate and make a significant impact on the organization.
In this role, you will partner with stakeholders to set strategic campaign objectives, develop launch plans, and influence roadmaps. You will measure the effectiveness and impact of your work while contributing to an ongoing learning agenda through rigorous and agile testing. Your day-to-day involves ensuring that our products and initiatives effectively communicate their unique value proposition to target audiences, driving customer acquisition and retention across digital and offline channels.
Hiring Process
If you are interested in joining our team, please submit your application through our careers portal. Candidates selected for the next stage will be contacted directly by the hiring team.
Equal Opportunity Employer
Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We comply with all legally required affirmative action obligations and do not discriminate against applicants who inquire about or disclose their pay.
If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.
Work location
Work model: Remote
East 8th Street, Downtown, Saint Paul, Ramsey County, Minnesota, 55101, United States
Saint Paul, Minnesota
Key Responsibilities
- check_circleDevelop and implement comprehensive new product launch plans including positioning and go-to-market strategies
- check_circleManage commercial launch plans and marketing campaigns to drive customer acquisition and retention
- check_circleMonitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives
- check_circleConduct market research to identify customer needs, trends, and competitive landscapes to inform marketing strategies
- check_circleCreate go-to-market plans by collaborating with Academic Services, School Operations, and Demand Generation teams
- check_circlePartner with internal Creative and Dev Teams to produce emails, landing pages, and lead capture forms
- check_circleDevelop compelling product content and collateral that communicates unique value propositions to target audiences
- check_circleDesign and execute A/B testing to optimize product presentation for target audiences
Requirements
- verified4+ years of experience in marketing
- verifiedAbility to clear required background check
- verifiedAbility to travel 10% of the time
Nice to Have
Product marketing or brand management experience. Ed tech experience. Adept at leveraging AI.
Benefits & Perks
check_circleHealth benefitscheck_circleRetirement contributionscheck_circlePaid time offcheck_circleEligibility for bonus
Similar Job Opportunities
Frequently asked questions about Product Marketing Specialist at Stride, Inc.
What does a Product Marketing Specialist at Stride, Inc. do?expand_more
In this Product Marketing Specialist at Stride, Inc. role, you will develop and implement comprehensive new product launch plans including positioning and go-to-market strategies; manage commercial launch plans and marketing campaigns to drive customer acquisition and retention; monitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives; and conduct market research to identify customer needs, trends, and competitive landscapes to inform marketing strategies.
What are the requirements for this Product Marketing Specialist role?expand_more
Stride, Inc. is looking for candidates who meet the following requirements: 4+ years of experience in marketing; Ability to clear required background check; and Ability to travel 10% of the time.
Where is the Product Marketing Specialist role at Stride, Inc. located?expand_more
Product Marketing Specialist at Stride, Inc. is based in East 8th Street, Downtown, Saint Paul, Ramsey County, Minnesota, 55101, United States. This is a remote role.
Is this Product Marketing Specialist job remote, hybrid, or on-site?expand_more
Stride, Inc. has listed this Product Marketing Specialist role as remote.
How much experience is required for this Product Marketing Specialist role?expand_more
Product Marketing Specialist at Stride, Inc. typically requires 4+ years of relevant experience at the mid level level.
What skills do you need for the Product Marketing Specialist role at Stride, Inc.?expand_more
Key skills for Product Marketing Specialist at Stride, Inc. include Product Marketing; Brand Management; Digital Marketing; Market Research; A/b Testing; and Ai.
What category does the Product Marketing Specialist role belong to?expand_more
Product Marketing Specialist at Stride, Inc. is part of the pr, advertising & marketing job category on Recrutus.