Product Marketing Specialist
Not Disclosed•Full-TimeRemote
location_on398, Wayne Street, The Vista, Columbia, Richland County, South Carolina, 29201, United States
About the Team
You will join a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Our diverse team values contributions, thrives on collaboration, and celebrates successes together. As a strategic connective tissue between Marketing, School Operations, and other key cross-functional teams, we work to ensure prospective and existing customers are fully aware of, understand, and achieve value in what we offer, supporting Stride's overall goals.
About the Role
As a Product Marketing Specialist, you will be responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improve retention. You will support Stride's portfolio of programs, which are the company's strategic growth priorities, giving you many opportunities to innovate and make a significant impact on the organization.
In this role, you will partner with stakeholders to set strategic campaign objectives, develop launch plans, and influence roadmaps. You will measure the effectiveness and impact of your work while contributing to an ongoing learning agenda through rigorous and agile testing. Your day-to-day involves ensuring that our products and initiatives effectively communicate their unique value proposition to target audiences, driving customer acquisition and retention across digital and offline channels.
Hiring Process
If you are interested in joining our team, please submit your application through our careers portal. We review applications on a rolling basis and look forward to learning more about your experience and perspective.
Equal Opportunity Employer
Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We comply with all legally required affirmative action obligations and do not discriminate against applicants who inquire about or disclose their pay. If you are a job seeker with a disability and require a reasonable accommodation to apply, please contact stridecareers@k12.com.
Work location
Work model: Remote
398, Wayne Street, The Vista, Columbia, Richland County, South Carolina, 29201, United States
Similar Job Opportunities
Frequently asked questions about Product Marketing Specialist at Stride, Inc.
What does a Product Marketing Specialist at Stride, Inc. do?expand_more
Day-to-day, the Product Marketing Specialist at Stride, Inc. will develop and implement comprehensive new product launch plans including positioning and go-to-market strategies; manage commercial launch plans and marketing campaigns to drive customer acquisition and retention; conduct market research to identify customer needs, trends, and competitive landscape to inform marketing strategies; and monitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives.
What are the requirements for this Product Marketing Specialist role?expand_more
To qualify for the Product Marketing Specialist at Stride, Inc. position, applicants should have: 4+ years of experience in marketing; Ability to clear required background check; and Ability to travel 10% of the time.
Where is the Product Marketing Specialist role at Stride, Inc. located?expand_more
Product Marketing Specialist at Stride, Inc. is based in 398, Wayne Street, The Vista, Columbia, Richland County, South Carolina, 29201, United States. This is a remote role.
Is this Product Marketing Specialist job remote, hybrid, or on-site?expand_more
Stride, Inc. has listed this Product Marketing Specialist role as remote.