Product Marketing Specialist
Not Disclosed•Full-TimeRemote
location_onOak Grove Mobile Home Park, Kent County, Delaware, 19901, United States
About the Team
Stride operates a fast-paced, end-to-end corporate marketing department dedicated to continually testing new approaches to improve performance. Our diverse team values collaboration, thrives on shared contributions, and celebrates successes together. As a strategic growth priority, our organization is committed to ensuring prospective and existing customers fully understand and achieve value in our offerings, directly supporting Stride's overall mission in K-12 education and early professional development.
About the Role
As a Product Marketing Specialist, you will serve as the strategic connective tissue between Marketing, School Operations, and other key cross-functional teams. Reporting to the Senior Director of Product Marketing, your mission is to deeply understand customer targets, craft compelling positioning and messaging, and create omni-channel campaigns that drive enrollment and improve retention.
In this role, you will plan, execute, and support marketing campaigns for Stride's strategic products and initiatives. You will partner with stakeholders to set strategic objectives, develop launch plans, and influence roadmaps based on rigorous testing and data-driven insights. Your day-to-day involves collaborating with Academic Services, Demand Generation, and Creative teams to develop communications that effectively communicate our unique value proposition. You will have significant opportunities to innovate and make a tangible impact on the organization's growth.
Hiring Process
To apply, please submit your resume and relevant materials through our careers portal. If you are a job seeker with a disability and require a reasonable accommodation to apply, please contact stridecareers@k12.com.
The interview process typically involves reviewing your background, followed by discussions with the hiring team to assess your strategic thinking, collaboration style, and fit within our agile, growth-oriented culture.
Equal Opportunity & Culture
Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We comply with all legally required affirmative action obligations and ensure that applicants are not discriminated against for inquiring about or disclosing pay. We are committed to fostering an inclusive environment where diverse backgrounds are valued.
Work location
Work model: Remote
Oak Grove Mobile Home Park, Kent County, Delaware, 19901, United States
Delaware
Key Responsibilities
- check_circleDevelop and implement comprehensive new product launch plans including positioning and go-to-market strategies
- check_circleManage commercial launch plans and marketing campaigns to drive customer acquisition and retention
- check_circleMonitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives
- check_circleConduct market research to identify customer needs, trends, and competitive landscapes to inform marketing strategies
- check_circleCreate go-to-market plans by collaborating with Academic Services, School Operations, and Demand Generation teams
- check_circlePartner with internal Creative and Dev Teams to produce emails, landing pages, and lead capture forms
- check_circleDevelop compelling product content and collateral that communicates unique value propositions to target audiences
- check_circleDesign and execute A/B testing to optimize product presentation for target audiences
Requirements
- verified4+ years of experience in marketing
- verifiedAbility to travel 10% of the time
- verifiedAbility to clear required background check
Nice to Have
Product marketing or brand management experience. Ed tech experience. Adept at leveraging AI.
Benefits & Perks
check_circleHealth benefits, retirement contributions, and paid time off
Similar Job Opportunities
Frequently asked questions about Product Marketing Specialist at Stride, Inc.
What does a Product Marketing Specialist at Stride, Inc. do?expand_more
A Product Marketing Specialist at Stride, Inc. is responsible for the following: Develop and implement comprehensive new product launch plans including positioning and go-to-market strategies; Manage commercial launch plans and marketing campaigns to drive customer acquisition and retention; Monitor and analyze marketing metrics such as website traffic and conversion rates to optimize initiatives; and Conduct market research to identify customer needs, trends, and competitive landscapes to inform marketing strategies.
What are the requirements for this Product Marketing Specialist role?expand_more
Stride, Inc. is looking for candidates who meet the following requirements: 4+ years of experience in marketing; Ability to travel 10% of the time; and Ability to clear required background check.
Where is the Product Marketing Specialist role at Stride, Inc. located?expand_more
Product Marketing Specialist at Stride, Inc. is based in Oak Grove Mobile Home Park, Kent County, Delaware, 19901, United States. This is a remote role.
Is this Product Marketing Specialist job remote, hybrid, or on-site?expand_more
Stride, Inc. has listed this Product Marketing Specialist role as remote.
How much experience is required for this Product Marketing Specialist role?expand_more
Product Marketing Specialist at Stride, Inc. typically requires 4+ years of relevant experience at the mid level level.
What skills do you need for the Product Marketing Specialist role at Stride, Inc.?expand_more
Key skills for Product Marketing Specialist at Stride, Inc. include Product Marketing; Brand Management; Digital Marketing; Market Research; A/b Testing; and Ai.
What category does the Product Marketing Specialist role belong to?expand_more
Product Marketing Specialist at Stride, Inc. is part of the pr, advertising & marketing job category on Recrutus.