Media Planning Director
Not Disclosed•Full-TimeOn-site
location_onNortheast 5th Avenue, Fort Lauderdale, Broward County, Florida, 33304, United States
About the Role
The Media Planning Director serves as a strategic leader, guiding teams through the timely development and submission of annual Media Plans, Points-of-View (POVs), and comprehensive media analyses. This role is pivotal in bridging the gap between client marketing objectives and execution, ensuring that integrated media strategies are not only developed but effectively implemented and optimized.
In this position, you will act as a primary liaison between the agency and client senior executives. You will oversee the preparation of high-stakes presentations that articulate clear objectives, strategies, and rationales, backed by robust data. Beyond strategy, the Director ensures harmonious relationships with account teams and stakeholders, regularly meeting to align on goals and provide coaching to direct reports, including supervisors, planners, and assistants.
The day-to-day involves a dynamic mix of high-level negotiation and hands-on oversight. You will monitor active buys during negotiations, ensure adherence to guidelines, and manage the reconciliation of budgets with the accounting department. By maintaining strong rapport with media vendors and attending industry presentations, you will proactively build relationships that drive innovative media solutions for assigned clients.
Work location
Work model: On-site
Northeast 5th Avenue, Fort Lauderdale, Broward County, Florida, 33304, United States
Fort Lauderdale, Florida
Key Responsibilities
- check_circleOversee preparation and present media plans to client senior executives
- check_circleSupervise the execution of media plans including budget preparation and contract management
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Skills, education and keywords
Skills: MS Office, Internet Explorer, Excel, Word, Powerpoint, Telmar, Ims Reach/frequency, Kantar, Nielsen, Comscore.
Education: Bachelor's degree in related field or equivalent experience.
Frequently asked questions about Media Planning Director at Zimmerman Advertising
What does a Media Planning Director at Zimmerman Advertising do?expand_more
A Media Planning Director at Zimmerman Advertising is responsible for the following: Oversee preparation and present media plans to client senior executives; Supervise the execution of media plans including budget preparation and contract management; Monitor active buys during negotiations and ensure adherence to guidelines; and Monitor live campaigns and deliver periodic performance reporting to clients.
What are the requirements for this Media Planning Director role?expand_more
Zimmerman Advertising is looking for candidates who meet the following requirements: Bachelor's degree in related field or equivalent experience; 8-10+ years media planning experience; Prior experience in a supervisory and/or Director role; and Experience with major media planning technology (e.g., Telmar, IMS, Nielsen, Comscore).
Where is the Media Planning Director role at Zimmerman Advertising located?expand_more
Media Planning Director at Zimmerman Advertising is based in Northeast 5th Avenue, Fort Lauderdale, Broward County, Florida, 33304, United States. This is a on-site role.