Senior Product Marketing Manager
Not Disclosed•Full-TimeRemote
location_on8, West Pennsylvania Avenue, Walkersville, Frederick County, Maryland, 21793, United States
About the Role
Harvest Technical Services is seeking a strategic leader to drive the development and execution of marketing strategies for our Testing Bioprocessing product portfolio. This role serves as the critical bridge between scientific innovation and commercial success, working at the intersection of life science research, drug discovery, and business strategy.
You will partner with key stakeholders across Product Management, Sales, Training, Campaign Management, R&D, and Digital teams to establish a compelling value proposition. Your mission is to ensure our bioprocessing products achieve their desired business goals by developing clear, consistent marketing plans that are effectively communicated and executed globally.
In this position, you will empower the sales team with resources that spotlight product attributes and lead content creation to translate complex features into compelling messaging. You will foster relationships with key opinion leaders (KOLs) in clinical environments, participate in critical conferences and trade shows, and support service and sales representatives through training and regular communication. The role requires a deep understanding of assigned products to keep Sales, Marketing, Operations, and Finance apprised of new developments and opportunities, ensuring volume, revenue, and margin targets are consistently met.
Work location
Work model: Remote
8, West Pennsylvania Avenue, Walkersville, Frederick County, Maryland, 21793, United States
Walkersville, Maryland
Key Responsibilities
- check_circleDrive development and execution of marketing strategies for the Testing Bioprocessing product portfolio
- check_circleCollaborate with stakeholders to establish pricing, positioning, and channel strategies for global regions
- check_circleSet KPIs and perform ROI analysis in collaboration with the marketing organization
- check_circleLead content creation to explain product benefits via compelling messaging
- check_circleFoster relationships with key opinion leaders within clinical environments
- check_circleMonitor product line performance to ensure volume, revenue, and margin targets are met
- check_circleProvide regular reports on product trends and opportunities to business leadership
- check_circleSupport training of service and sales representatives to sell and support products
- check_circleCoordinate digital and social media marketing efforts to drive product sales
- check_circleParticipate in critical conferences and trade shows to support product promotion
- check_circleSupport development of comprehensive marketing communications plans and global campaigns
- check_circleDevelop clear marketing plans to promote bioprocessing products and achieve business results
Requirements
- verified5-10 years' experience
- verifiedMaster's degree in biology, biotechnology, biochemistry, or similar field
- verified5+ years relevant industry or academic experience in life science research or drug discovery
- verifiedProficiency in MS Office (PowerPoint, Word, Excel)
- verifiedCertifications (ACCA, GPHR, CIPS, PgMP) preferred
Nice to Have
Past work as a Product/Marketing Manager. Project management experience.
