Zimmerman Advertising

The Media Planning Director leads a team within an advertising agency to develop and execute comprehensive annual media strategies. Key responsibilities include managing the creation of media plans and points of view, presenting strategies directly to client executives, and overseeing budget preparation and campaign optimization across traditional and digital channels. The role also involves supervising planners and assistants, negotiating vendor contracts, and ensuring alignment between account teams and media buying operations. This position is appealing for professionals seeking to drive innovative solutions in a fast-paced environment while mentoring talent and building strong client relationships.